An example of this is that the loss of a sale from a hotel room or an airline seat can’t ever be recovered.

Regarding one’s own country as the most important or at the center of the map.

The attitude that a person’s own culture is the best and most natural.

The peaks and valleys of demand for a destination and its facilities.

Peak season: The time when the destination is most desirable; either for climate or weather or some type of celebration

Ex: Mardi Gras or Super Bowl

Low season: The time when the destination is least desirable.

Ex: Cancun during hurricane season

Hospitality and tourism businesses look for ways to increase demand during the low seasons.

Usually done by lowering rates, or encouraging meetings and conventions.

An inexpensive hotel with limited services

Great locations, many services & amenities

Mores services than a budget hotel

A hotel or facility that is a destination in itself, includes lots of amenities and activities

Lodging that includes fewer rooms, lots of personal service AND cooked breakfast

Small hotels with unique settings usually upscale accommodations. The Anniversary Inn is an example of this.

Hotels offering health related services

JFK, ATL, LAX, ORD, SLC are examples.

A flat rate charged for driving as many miles as you would like in a rental car

The transporting of cargo or people who have contracted to have exclusive use of the vehicle, at a fixed rate for a specific itinerary

An airline network formed by connecting a large airport to smaller airports. This system saves the airline money.

Inside, balcony, and ocean view are examples of Cabin layouts. Inside cabin – cheapest, outside cabin – next cheapest, Suite, and Deck room - most expensive). Larger rooms and higher priced suites are on upper decks (they have better views & balconies). Outside cabins have windows or portholes & ocean view. Inside cabins are on lower decks and are the smallest & least expensive

Carnival, Celebrity, Royal Caribbean, Disney

Type of clock used in most of the world – Military

Turn 12-hour clock into 24-hour clock by adding 12 to the number. 4:00pm = 1600 hours

International symbol for hospitality

Merchandise on which tax is not charged

Rail travel is popular in countries around the world, this is the major company for US Rail Service

These type of impacts are changes that take place in the general quality of life of local residents.

A restaurant offering speedy basic services, convenience, and consistent quality at a low price (McDonald’s, Chic-fil-a)

A service business that attends to the details of transportation, itinerary, and accommodations for travelers

A restaurant where a customer sits at a table, gives an order to a server, and is served food at the table (Olive Garden, Cheesecake Factory)

Companies pay travel agents this for their services, it is based on how many products they sell

Speed of service and efficiency are more important than a gourmet dining experience in this type of restaurant (Café Rio, Rumbi Grill)

The process of developing, promoting, and

distributing products

The specific group of people that business is trying to reach

Personal characteristics such as age, gender, income, ethnic background, education, religion, occupation, & lifestyle.

Based on social & psychological characteristics such as attitudes, interests & opinions.

Statistics about where people live. Could include: region, city, county, & climate.

Statistics about consumers based on: purchase occasions, product benefits, usage level & commitment

The process of developing, promoting, and distributing specific locations to customers in an effort to increase visitation to that location

When a change in price creates a change in demand Ex. The price of oil is rapidly increasing, the cost of an airline ticket is also increasing and the demand for leisure travel is decreasing

When a change in price has little or no effect on demand.

Ex. Emergency Airline purchases, regardless of cost, ticket will be purchased

Product, Price, Place = distribution, Promotion

The imaginary line that marks the place on the earth’s surface where a calendar day begins – it’s in the Pacific Ocean

1. Approach the Customer

2. Determine the Needs

3. Present the Product

4. Overcoming Objections

5. Closing the Sale

6. Suggestion Selling

7. Follow Up (relationship building)

Pacific Time, Mountain Time, Central Time, Eastern Time

Check-In, Baggage Check, Security Check

Port – Left Side

Stern- Back

Starboard – Right Side

Bow – Front

Length, season, room(accommodations)

Let’s airline know when passenger arrives

Lowering rates during off-season, encouraging meetings and conventions at facilities during off-season

Food & Beverage

Lodging

Travel/Tourism

Sports, Events & Entertainment

Age requirement for renting a car without an additional charge

Restaurants, Catering, Hotels, Motels, Casinos

Introduction, Growth, Maturity, Decline, Renewal

Hertz, Budget, Thrifty, Avis, Enterprise, Dollar

The amount of goods and services available at a given price at a given time

The amount of goods or services that consumers want and are willing and able to buy at a given price at a given time.

Seats on a Plane

Frequent Flyer Programs

Segmenting the market based on specific characteristics to understand the needs and wants within each market

The goal of any hotel is to maintain a high

occupancy rate.

Maximize revenue through adjusting rates according

to demand.

Revenue per available room (RevPAR)

Revenue / total rooms available = RevPAR

Average occupancy percentage (OCC%)

Number of rooms sold / # of rooms available = OCC%

Why do airlines offer cheap seats at the last minute?

Why do hotels offer different prices for the same room?

Back of the house hotel activities

Front of the house hotel activities

Hospitality Industry

Tourism Industry

Travel Types

Stages of the Product Life Cycle