A _______is a product, service or idea that is extremely popular for a very brief period of time

A _______ is a small section of a regular market. Since the market is so small there is very little competition but also less overall customers. For example, a niche market would be an exotic meat market that sells elk, deer and wild boar meat.

A __________is a product or service that has periods of high and then low demand. Sales would peak in the Summer (July and August) and they would have very few or no sales in the winter.

A new product is introduced into the marketplace.

More and more people purchase the product and begin to use it.

This is the period when sales of a product increase more slowly. The product or service has reached its peak of popularity.

As profits decrease, the company must decide to change the product or how they are marketing it to increase sales.

Word or group of words used to distinguish product from competitors product.

A symbol associated with the product.

Short, catchy phrase attached to the product.

A market niche is a small section of a larger Market. Each business in the industry can specialize in their particular niche.

What four major categories is the marketing mix is usually divided into?

The Product includes researching, product development, packaging and branding.

Promotion is advertising, sales promotion and publicity.

Pricing mix is determining the wrong price to charge for your product or service.

Place is where will you sell your product?

E-commerce or electronic commerce is

Which of the following is not an advantage of e-commerce?

Customers are hesitant to shop online because they worry about their credit cards being misused.

Why are YouTube commercials typically longer than regular TV commercials?

Advertisers try to make consumers feel like everyone else has the product and if you don’t have it you’ll be left out.

Advertisers make the case that using the product means the consumer is better/smarter/richer than everyone else.

Advertisers use humor to connect with consumers often advertisements have little to do with the product/service.

Advertisers appeal to fears, joys, and sense of nostalgia.

Advertisers use statistics,research, or other data to make the product appear to be better than competitors.

Advertisers implies that people just like YOU use the product.

Advertisers use celebrities to endorse their product indicating they use the same product.

It is the businesses responsibility to protect the privacy of their customers.

When two managers email each other is this an example of vertical or horizontal communication?

Almost everyone has the same beliefs about what is ethical behavior.

Employees at the top level of management in a business are

Executives spend most of their time on

Expert influence is the ability to get others to accomplish tasks because group members recognize that the leader has special knowledge in the area.

When managers involve employees in the decision making they are using strategic management.

When a manager is working with part-time or temporary employees, should he use tactical or strategic management?

When a manager emails one of his employees it is an example of ____________communication?

Leadership is the ability to motivate individuals and groups to accomplish important goals.

Supervisors often have non-management duties in addition to their management work.

Supervisors spend most of their time on the ____________________ management function.

The combined use of tactical and strategic management is known as

The organizing management function involves identifying and arranging the work and resources needed to achieve the goals that have been set.

The controlling management function determines to what extent the business is accomplishing the goals it set out to reach.

The members of Kimberly’s work unit support her because they like her and believe she has the best interests of her employees in mind. This is an example of

The staffing management function

Top-level managers such as presidents and chief executive officers, with responsibilities for the direction and success of the entire business, are called ____________________.

Work groups are a good way for employees to gain experience with management activities.

Leadership skills can be developed through studying leadership, participating in organizations and activities, practicing leadership at work, observing leaders, working with a mentor, and doing a self-analysis and asking for feedback.

________ manager are specialists with responsibilities for specific parts of a company’s operations.

More and more people purchase the product and begin to use it.

As profits decrease, the company must decide to change the product or how they are marketing it to increase sales.

Service or idea that is extremely popular for a very brief period of time

A small section of a regular market. Because the market is so small there is very little competition but also less overall customers.

Periods of high and then low demand. Sales would peak in the Summer (July and August) and they would have very few or no sales in the winter

Word or group of words used to distinguish product from competitor's products

A symbol associated with the product.

Short, catchy phrase attached to the product.

Your logo should contain more than 4 colors.

Practices that ensure the appropriate standards of conduct are observed in a company's relationships with everyone who is a part of the business or affected by the business' activities.