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WorksheetsSports and Entertainment Marketing Final
Total questions: 63
Worksheet time: 32mins
A business project in which two or more organizations work together and share the costs and profits is called
an industry
a joint venture
infrastructure
piracy
A chart displaying the tasks, groups or individuals responsible for completion of the tasks, and the due dates is called a(n)
timeline
organizational chart
project matrix
Gantt chart
Risk retention involves
buying insurance
assuming the cost of an uninsurable risk
stopping the activity that involves risk of loss
the possibility of loss or gain
can be copyrighted.
Books
Computer programs
Songs
all of the above
Costs of sports and entertainment events include
high salaries
facilities
promotion for events
all of the above
An activity that will produce money is called a(n)
revenue stream
possession utility
profit motive
economic utility
The main goal of promotion is
community outreach
gaining new fans
increasing sales
public image
Financing
is one of the six core standards of marketing
involves budgeting for marketing activities
involves offering customers different forms of payment for a
company’s products or services
c. both b and c
A knowledgeable seller
tells stories about personal experiences with the product
demonstrates the product
makes comparisons with a similar product
all of the above
Which of the following is not a good strategy to obtain tickets for a highly demanded entertainment event?
check the venue’s website for a few days after the concert sells out
look for special presales at online fan clubs
wait in line when tickets go on sale
buy over the Internet
Sales level off or slow down during which stage of the product life cycle?
introduction stage
growth stage
maturity stage
decline stage
Companies sponsor an event
to increase sales and profits
to enter new markets or a niche market
to enhance their image
all of the above
_________ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States
Geographic
Demographic
Psychographic
Behavioral-based
The give-and-take between an event, the sponsors, and the fans is called a(n)
exchange
equilibrium point
sponsorship
event triangle
Contracts
should be in writing
detail the agreements between two or more parties
are enforceable by law
all of the above
Brief ads that give you a preview of the real ads in order to build up excitement are called
stealth marketing
viral ads
pre-ads
sales promotions
Cold calling
requires salespeople to know their customers’
needs
is conducted through telemarketing
involves contacting specific customers
takes place after researching potential
customers
involves how the product or service will be made available to customers.
Distribution
Promotion
Development
Pricing
Ethical behavior involves
making easy routine decisions
acting in a mature, responsible manner
always making decisions that produce the greatest financial
profits
all of the above
Ticket scalpers
sell tickets for inflated prices
are registered businesses that legally buy and resell tickets
are required to be members of the Better Business Bureau
c. both a and c
When a business is legally responsible for losses suffered by an injured person, it is said to be
liable
ethical
avoiding risk
risk averse
Which of the following is not an example of follow-up with the customer?
demonstrating a product
telephone call after the sale
personal thank you note sent to the customer
customer survey following the sale
are physical features that can be seen and felt.
Tangible parts
Product extensions
Intangible parts
Product enhancements
Personal selling is appropriate for
products with small markets
complex products that need explanation
expensive products
all of the above
Advertising
informs consumers about new products and services, allowing them to make comparisons among the alternatives
discourages competition
plays a minor role in a free-enterprise system
discourages innovation
Closing the sale
involves suggestion selling
is the ultimate goal of the sales associate
moves the customer to make a decision
all of the above
Which of the following individuals would be MOST concerned about an athlete's image?
a handler
an agent
an adviser
an attorney
A period of time during which owners of professional sports teams keep the players from using the team facilities and shut down league operations is called a
sit-in
strike
lockout
work stoppage
Entertainment awards are an important form of
distribution
publicity
information management
product/service planning
Which of the following is not a step in the sales process?
follow-up
approach
demonstration
customer objections
Each of the following is an example of a market segment except
freshmen at a four-year high school
all teenagers in the United States
students at a university who purchase season football tickets
female NASCAR fans
Licensing of trademarks and brands is a contractual agreement between the owner and the
licensor
licensee
tenant
agent
This occurs when an individual or business provides products, services, or financial support for a sports team or an event
distribution
project management
endorsement
sponsorship
To satisfy customer needs, you must do all of the following except
charge prices to maximize company profits
develop products that customers consider better than other choices
identify your customer
operate the business profitably
All of the following are examples of sales promotions except
warranties
giveaways
coupons
free samples of a product
is the possibility of financial gain, loss, or personal injury.
Profit
Risk
Insurance
Utility
Advertising is not
used to catch the audience’s attention
a paid form of communication
delivered by a consumer to the product maker or seller
distributed through many forms of media
Marketing involves
creation of satisfying exchange relationships
maintenance of exchange relationships
satisfaction for businesses and customers
all of the above
A strategy used by a company to distinguish its products or services from those of its competitors is called
positioning
guerilla marketing
product enhancing
crowdsourcing
The marketing concept
focuses attention on satisfying customer needs
focuses attention on maximizing profit
involves satisfying exchange relationships between the consumer and producer
both a and c
Emotional purchases are more likely not to occur when
individuals are shopping for groceries on a tight budget
individuals are attending their favorite
concert
individuals are watching a college football rivalry and their team is winning
fans are given the opportunity to attend the Super Bowl
Which of the following is not a stage of brand recognition?
preference
introduction
recognition
rejection
A product line can include similar products
in different packaging
in different flavors
in different quality categories
all of the above
Profit is
revenue plus expenses
the amount of money remaining from revenues after all expenses are paid
the amount of money remaining after income is paid
none of the above
Bringing a new professional team to a major city is an example of a(n)
speculative risk
controllable risk
insurable risk
uncontrollable risk
A is the legal protection of words and symbols used by a company.
brand
trademark
license
copyright
The first stage of brand recognition is
nonrecognition
rejection
preference
insistence
Forecasting involves
purchasing and promotion
pricing and ticket sales
predicting costs and revenue
planning, distribution, price and advertising
Product/service management involves ______ products.
developing
maintaining
improving
all of the above
Marketing is the creation and maintenance of
sales
satisfying exchange relationships
a favorable image
financial resources
is positive feelings about a business
Goodwill
Publicity
Sales promotion
Public image
Today’s consumers
are more mobile than ever before
have more choices for their discretionary income
consider benefits derived when making purchases
all of the above
Recent research indicates that successful salespeople should offer consumers no more than ___ reasons to buy.
two
three
four
five
The first step for developing a promotional plan is to
set promotional goals
develop a promotional budget
identify the target customers
select the promotional mix
Purchases based upon careful thought and sound reasoning are______ purchases.
rational
emotional
patronage
values-based
Ticket brokers
only sell tickets through the Internet
work in an illegal profession
are the same as ticket scalpers
obtain the best tickets to sporting events
The amount of satisfaction that people believe they receive from the entertainment is referred to as
form utility
economic utility
place utility
time utility
The popularity of teams and sports figures is based upon
controversy
winning
wealth
all of the above
During demonstration, the sales associate should not
discuss the product’s features
address the needs of the customer
practice suggestion selling
highlight the benefits of the product
The first step in marketing a product is to determine
who specifically the customer is for the product
what quantity of the product should be produced
who the competition is in the marketplace
how the product will be advertised and promoted
All of the following are forms of promotion except
in-stadium advertising
television commercials
newspaper advertisements
government regulations
Which of the following is not true about endorsements?
The endorser must use the product he/she endorses.
Endorsements must include truthful opinions and beliefs of the endorser.
Endorsements may not contain any deceptive or misleading statements
If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product.
Public image
is important to celebrities
is created by public relations
influences fans' choices of favorite teams and athletes
all of the above
