WorksheetsMIS Chapter 9
Total questions: 15
Worksheet time: 8mins
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)
exchange.
marketspace.
online marketplace.
e-hub.
net marketplace.
Recent developments in e-commerce include all of the following except
small businesses continue to flood the e-commerce marketplace.
social networking sites become a new platform for e-commerce.
Internet-based models of computing, such as smartphone apps.
the online demographic of shoppers broadens to match that of ordinary shoppers.
social sharing e-commerce sites extend the market creator business model.
All of the following are unique features of e-commerce technology, except
personalization/customization.
interactivity.
universality.
richness.
global reach.
Information density refers to the
richness—complexity and content—of a message.
total amount and quantity of information delivered to consumers by merchants.
total amount and quantity of information available to all market participants.
amount of information available to reduce price transparency.
amount of physical storage space needed to store data about a specific entity, such as a product or consumer.
________ refers to businesses selling goods and services electronically to individuals.
B2C e-commerce
Social e-commerce
C2C e-commerce
Disintermediation
M-commerce
Transaction brokers
generate revenue from advertising or from directing buyers to sellers.
save users money and time by processing online sales transactions.
provide a digital environment where buyers and sellers can establish prices for products.
sell physical products directly to consumers or individual businesses.
provide online meeting places where people with similar interests can communicate.
Which of the following best illustrates the sales revenue model?
Which of the following best illustrates the sales revenue model?
Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
Flickr provides basic services for free, but charges a premium for advanced services.
Apple accepts micropayments for single music track downloads.
Netflix charges customers a monthly fee for access to its library of movies.
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
free/freemium
subscription
transaction fee
affiliate
sales
________ describes the concept that a large group of people is better at making good decisions than a single person.
The wisdom of crowds
Outsourcing
Crowdsourcing
Social graphing
Social search
What is the difference between personalization and customization, as applied to e-commerce technologies?
Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
There is no difference, both terms refer to changing a product or communication for the consumer.
EDI is
the use of Internet technologies for electronic data transactions.
the exchange between two organizations of standard transactions through a network.
electronic data invoicing.
electronic delivery infrastructure.
slowly becoming the norm for B2B communications.
Geoadvertising sends ads to users based on their
GPS locations.
home addresses.
shopping preferences.
web site behaviors.
Google Maps settings.
Which of the following is a milestone for the Web site development phase of building an e-commerce presence?
Web mission statement
social media plan
Web site plan
Web presence map
functional Web site
Which of the following is not one of four types of presence to be considered when building an E-commerce presence?
offline media
Web sites
social media
corporate
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called
e-procurement.
SCM.
procurement.
sourcing.
production.
