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unit 2 campaign strategies

Total questions: 21

Worksheet time: 11mins

Name
Class
Date
1.

A group of labor union workers decide to create buttons to support a candidate. This is an example of:

a)

Testimonials/Endorsements

b)

negative attack ads

c)

Plain folks

d)

Glittering Generalization

2.

A candidate creates a TV ad highlighting positive events/facts from his first term as president. This is an example of:

a)

Stacking the deck

b)

negative/ attack ads

c)

Plain folks

d)

Glittering generalities

3.

Two candidates decide to attend a county fair to promote their campaign while wearing jeans and rolling up their shirt sleeves. This campaign strategy is known as:

a)

Stacking the deck

b)

Testimonials/Endorsement

c)

Plain folks

d)

Glittering generalities

4.

A candidate decides to highlight failures about his opponent. This is an example of:

a)

Negative or Attack Ads

b)

Glittering generalities

c)

Stacking the deck

d)

Testimonials/Endorsemen

5.

A vice president decides to run for office, but worries that people will link him to the outgoing, unpopular president. This is an example of:

a)

stacking the deck

b)

Guilt by association

c)

Glittering generalities

d)

Plain folks

6.

What type of strategy is this?

a)

Negative or Attack Ads

b)

Plain folks

c)

Glittering generalities

d)

Testimonials/Endorsements

7.

what kind of strategy is this?

a)

Plain Folks

b)

Negative/ Attack Ads

c)

Stacking the deck

d)

Glittering generalization

8.

Which propaganda technique is exemplified by the above image of presidential candidate Jimmy Carter working on his peanut farm?

a)

Guilt by association

b)

Plain folks

c)

Transfer

d)

Glittering generalities

9.

Talk about your accomplishments without mentioning your failures, take credit for the achievements of the previous administration and extend none of those courtesies to your opponent.

a)

stacking the deck

b)

negative/ attack ads

10.

This image of Beyonce and Jay-Z with a candidate is an example of what strategy?

a)

Glittering generalizations

b)

Plain Folks

c)

Testimonial/ Endorsements

d)

Glittering Generalities

11.

This magazine calling a candidate names is an example of what campaign strategy?

a)

Testimonial

b)

Negative attack ads

c)

Stacking the deck

d)

guilt by association

12.

MAKE AMERICA GREAT AGAIN!!

a)

Glittering generalities

b)

Plain folks

c)

Stacking the deck

d)

Testimonials/Endorsements

13.

In a commercial a group of famous musicians sit around a campfire and talk about how much they believe in Donald Trump. This would be an example of which persuasion technique?

a)

Name Calling

b)

Stacking the deck

c)

Bandwagon

d)

Testimonial

14.

-When a candidate tries to show that they are "just like you" taking a selfie with the family

a)

Card Stacking

b)

Plain Folks

c)

Negative/ attack ads

d)

Glittering generalizations

15.

A politician appears in a commercial with his family holding hands as they walk down a country street to go eat at the local diner.

a)

Plain Folks

b)

Bandwagon

c)

Guilt by association

d)

Stacking the deck

16.

President Obama and Vice-President Joe Biden stop in to a local restaurant in rural Iowa on a day of campaigning for office in 2012. They allow photographs to be taken and published in a news magazine.

a)

Testimonials/ Endorsements

b)

Card Stacking

c)

negative/ attack ads

d)

Plain Folks

17.

It was rumored that a candidate's business partner had done something ethically wrong and illegal. Because of this, the rival party campaigns with several images of the candidate and the business partner. What strategy is this?

a)

Guilt by association

b)

plain folks

c)

glittering generalities

d)

Testimonials/ Endorsements

18.

WE CAN DO IT!

a)

Guilt by Association

b)

Negative/ Attack Ads

c)

Testimonial/ Endorsement

d)

Glittering Generalities

19.

The image of this candidate going to meet workers at a factory is what kind of Campaign Strategy?

a)

Guilt by association

b)

Negative/ Attack Ads

c)

Plain folks

d)

Stacking the deck

20.

The image of this ad is claiming the other candidate has been reckless for a very long time. Name the campaign strategy?

a)

Glittering generalization

b)

Stacking the deck

c)

Testimonial/ endorsement

d)

Negative/ attack ads

21.

Talk about your accomplishments without mentioning your failures, take credit for the achievements of the previous administration and extend none of those courtesies to your opponent.

a)

Stacking the deck

b)

Plain folks

c)

Negative/ Attack ads

d)

Glittering generalization