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Y9 The 4Ps of Marketing

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

The four elements that make up the marketing mix are:

a)

price, product, place, purchasing

b)

product, place, purchasing, distribution

c)

product, distribution, purchasing, & price

d)

product, place, price, and promotion

2.

What does target market mean?

a)

the market that your product is in

b)

the consumers you want to buy your product

c)

those consumers who haven't bought your product

d)

the markets overseas

3.

Differentiation, Positioning and Branding are all related to

a)

Place

b)

Promotion

c)

Price

d)

Product

4.

Which of the following cell phone companies prides itself on differentiation? It even has its own OS (operating system).

a)

Pantech

b)

LG

c)

Nokia

d)

Apple

5.

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

a)

Price

b)

Product

c)

Place

d)

Promotion

6.

Selling my product at the Auckland Night Markets is an example of a distribution channel, which falls under __________________.

a)

Product

b)

Promotion

c)

Place

d)

Pricing

7.

Personal selling, Youtube ads and billboards are all examples of ___________________.

a)

Promotion

b)

Product placement

c)

Branding

d)

Pricing

8.

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

a)

False

b)

True

9.

Which one does not belong to the Marketing mix?

a)

product

b)

promotion

c)

power

d)

place

10.

Which of the following is an aspect of branding?

a)

Packaging design

b)

The company logo

c)

The company slogan

d)

All of these