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Dragon's Den: Creating your Pitch

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What has been the learning objective of today's lesson?

a)

To demonstrate the ability to work as a team and persuade ‘The Dragon’s’ to invest

b)

To work independently to sell a product.

2.

Which of these is an example of an extension strategy? Choose 2

a)

Updating packaging

b)

Adding extra features

c)

Developing a new product

3.

What is a target market?

a)

A particular group of consumers at which a product or service is aimed

b)

A place with shops

c)

Somewhere to practice archery

4.

As part of its marketing strategy, a company needs to decide where best to distribute a product and how to promote it

a)

True

b)

False

5.

What is a USP?

a)

Unique Selling Point

b)

Universal Selling Point

c)

Ultra Sales Place

6.

It is never a good idea to use props during a pitch

a)

True

b)

False

7.

A product is goods or a service that is sold to customers or other businesses.

a)

True

b)

False

8.

Which of the following describes physical products that can be touched?

a)

Goods

b)

Ideas

c)

Services

9.

What is the main business use of an extension strategy?

a)

To launch a product

b)

To brand a product

c)

To increase sales of a product

10.

What is the selling price of an item which costs £5 to make and has a 50% mark up?

a)

£5.00

b)

£7.50

c)

£10