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WorksheetsHootsuite Certification
Total questions: 47
Worksheet time: 2hrs 34mins
If you need to schedule 300 social media posts to be published at specific times over next month, which Hootsuite feature would be most efficient to accomplish this?
auto-schedule
content library
calendar view in the Publisher
Hootsuite campaigns
bulk composer
Once a Youtube video has been published, you'll have the option to "share via Hootsuite" which
sends the video to other Hootsuite team members
allows you to quickly share the video on other channels through the composer
places a donate CTA at the end of your video
shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO
If you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into whats called an "owly" link. Which of the following are reasons you would want to use this feature
owly links are perceived as more trustworthy than regular URLs
owly links are prioritized by social networks and owly links provide higher resolution previews of the webpage being linked to
owly links offer new website views
owly links are trackable, which means you can track how many people clicked it and owly links use less characters than regular URLs
When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by
hashtags and radius around any location
people you follow and a users profile handle
search terms and the country from which tweets were published
With Hootsuite's Mobile App you can share_________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom
campaigns
content libraries
streams
message approvals
Publisher calendars
You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:
vanity URLs
a batch of custom redirect links
enterprise URLs
custom top-level domain suffixes
Hootsuite's mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ______ are of the app
Engagement
Publisher
Message Assignments
Content Library
Compose
Before you publish a message using Hootsuite, you must first do the following
connect at least one social network to Hootsuite (e.g., twitter, facebook)
set up at least one stream for a social network
input your content curation preferences in the content library
enter the payment details for your plan
Hootsuite's ever-growing library of 100 plus partner apps and integrations is called the
Hootsuite Liibrary
Hootsuite App store
Hootsuite Plug-ins
App Directory
By setting a team member's permissions to "Can Edit" on a board in Hootsuite Analytics, you are granting them:
admin permissions for that board
full editing rights to that board
team admin permissions for that board
partial editing rights
____ are created within ________ similar to how you create individual files within a broader file folder:
arrows;columns
Engagements: Publisher
Streams; tabs
Tabs; social networks
What's the difference between a stream and a tab?
Tabs are for searching out conversations, whereas streams are for publishing content to your audiences
Tabs are created under streams, similar to folders superimposed on individual files
Streams are for searching out conversations, whereas tabs are for publishing content to your audiences
Streams are created under tabs, sort of like files stored in different folders
Which of the following is not a feature of Hootsuite?
the ability to fully automate your social media marketing activities (Autopilot)
the ability to schedule and publish messages to multiple accounts at once
geo-locating conversations and geo-targeting messages
the ability to monitor conversations and engage with your audience across multiple social networks
What is the most popular and loved feature of Hootsuite?
the ability to schedule and publish messages to multiple accounts at once
social media analytics and metrics
geo-locating conversations and geo-targeting messages
the ability to automate all your social media activities
Within a Hootsuite Analytics board, you can add a widget/metric, which is
a pre-set display of line charts, tables, and tree maps
a tool for tracking the posts and conversations happening in your area
a pre-set campaign template, targeted at specific social media objectives
an individual display of a specific metric
When it's time to publish an Instagram message to a personal Instagram account, how does Hootsuite's mobile app alert you that it's time to press the publish button in the Instagram app?
push notification
text message
calendar reminder
When publishing to personal Instagram accounts using Hootsuite, there are a number of steps that can be done directly within the Hootsuite dashboard. However, this is one step that MUST be completed within the Instagram app itself-which is it?
scheduling when your Instagram post should publish
publishing the image to your Instagram account
selecting the image you would like to publish
compose the text you'd like to accompany the image
YouTube requires ______________to upload videos longer than 15 minutes in length
your account to have 100K plus subscribers
users to verify their account
a paid subscription
you to use their native platform
When using the compose box in Hootsuite, what's the purpose of the social profile picker?
to select the social profiles to which you want to publish your message
to create a network specific search stream on your Hootsuite dashboard
to connect an existing social media account to your Hootsuite dashboard
to monitor account activity on your social networks connected to Hootsuite
When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:
specifying under "Preferences" the RSS feed topics you'd like excluded
specifying the demographics of who should receive RSS feed updates
setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour
turning on the 'Approval Queue" which would require admin approval of each RSS feed
If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an _____________to curate content that your audience can share and vote on
Instagram image share campaign
hashtag user-generated content contest
Instagram Contest campaign
Photo Contest campaign
Mobile Photo contest
Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of if a particular thread is too important to miss. Hootsuite lets you quickly create a dedicated __________________for that conversation to stay on top of the action
auto-assignment
external tag
comment stream
private message stream
To share access to a Hootsuite Analytics board with your colleagues you need to use the SHARE button to:
auto-populate an internal CRM message
open a printer friendly version of the board
share it vial email
create and copy a custom owly link which you can then share
Select the 4 features that are available on Hootsuite Mobile:
Streams
Compose
Search and Settings
Team Metrics
Publisher
Why is it important to connect your social networks to Hootsuite?
You can't do anything in Hootsuite without performing this step first
Without it, you'll only be able to publish messages, but not engage with your audiences
It provides enhanced analytics data
Without it, you'll only be able to listen to conversations, but not respond
To being using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are (Pick 2)
tools drop down menu
Streams view aka Engagement view
account & settings/user profile
the compose box
quick search
What are 2 best practices for discovering whether a message you've scheduled with Hootsuite has failed to send? (Pick 2)
review the "Past Schedule" calendar view in Publisher for entries colored red
download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
enable email notifications for failed messages under :preferences"
regularly check Publisher's "Rejected" Tab
YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube _____________. This lets you discover new videos based on keywords or key phrases
suggested content
search stream
content curation tab
filter videos
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:
Hootsuite campaigns
location tags
geo-targeted messages
geo-search streams
internal/external tagging
The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go
Content Library and Online Education
Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals
To manage comments and replies for all of your YouTube channel's videos (In Hootsuite), simple add a ____________ stream:
YouTube engagement
replies
published comments
moderate
search
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.
Twitter spaces
Twitter streams
Twitter groups
Twitter lists
Hootsuite groups
The board feature in Hootsuite Analytics is:
where you set up user-generated content contests
a fully customizable, real-time display of social media metrics data
a location search stream, with geocode set for your specific location
where you set the parameters for a Hootsuite social media campaign
What ways can you schedule messages in Hootsuite? (Pick 3)
from within the compose box (manual and auto schedule)
under the "Require Approval" heading in the Publisher
using the bulk uploader
from within the calendar view in the Publisher
from the drop down menu in a search stream (send to schedule)
If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the:
compose box
Hootlet
Assignments feature
Publisher
RSS feed
In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?
boards include a qualitative analysis report indicating what you should do more of (and less of)
boards feature a built in ROI calculator that grade your company's social
activities relative to your defined social media objectives
boards provide your colleagues with continuous access to real time data, whenever they wantbit
When selecting a campaign type in Hootsuite Campaigns, you'd use ___________ to engage fans and acquire email leads with an attractive prize, and _________________ to simply get people to sign up for a special event, newsletter, or special offer
Social Sweepstakes; Entry Forms
Social Sweepstakes; Sign Ups
Offers; Forms
the Social Promotions Builder; the Social Media Campaigns Builder
Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?
through Publisher and your content library
through tabs and streams
through the compose box
through the apps directory
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?
Boolean operators after the phrase
quotation marks around the phrase
ampersands before the phrase
astericks around the phrase
The Hootsuite Analytics overview automatically analyzes two time periods; the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?
to add fullness to your metrics reports
to provide an estimate of future trends
to put your analytics results in a more historical perspective
this is not a feature of the overview module
By using the search functionality within a Twitter stream, users can filter for
Tweets containing @mentions
Tweets containing keywords and key phrases
Tweets from specific users
Tweets from specific locations
all of the options in this list
Why would you want to save a message as a draft in the Hootsuite compose box?
to provide your entire team with approved messaging to support a campaign
to send a carefully crafted message more than once
to provide a new team member with in-dash feedback on social messaging they have composed
to put it into an approvals queue so the message can be accepted or rejected by a Hootsuite admin
Overview and Boards are modules within which Hootsuite product?
Hootsuite Analytics
Hootsuite Ads
Hootsuite Metrics
Hootsuite Campaigns
To determine the ROI of your social media activities, which Hootsuite product would you use?
Hootsuite Metrics
Hootsuite ROI Calculator
Hootsuite Analytics
Hootsuite Solutions
Hootsuite Social ROI
When using Hootsuite's bulk scheduling feature, all messages must be scheduled at least _____________ahead of when you plan to import the csv file into Hootsuite
1 hour
30 minutes
2 hours
10 minutes
Lets say you attach 4 images to a tweet in the Hootsuite Compose box. On twitter, the images will appear in your audiences stream as:
a collage format, with full size images
as slideshow, which your audience can view in full screen
an entry to the image gallery
a series of 4 full size images in individual tweets
If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks. Hootsuite ____________is an important product area for you to familiarize yourself with
assignments
approvals queue
publisher
content library
engagement
