WorksheetsPSM Unit 1: Utility
Total questions: 12
Worksheet time: 6mins
To provide utility, a product must
be innovative
be eonomical
look appealing
provide satisfaction
A fixed value in a mathematical formula and the speed of light in science are examples of
constants
layaway
utility
the marketing concept
Individual customers view products through
corporate filters
personal lenses
constant lenses
general viewpoints
A product that provides utility for one business may provide none for another business because utility is completely
constant
irrelevant
relative
unchanging
To discover a product's level of utility, businesses measure the consumer's
perspective
satisfaction
attitude
desire
Changing a good's form involves whichof the following:
Getting the good to the retailer
Adding a new feature to the good
Making sure the good is availabe early
Providing an easy way to buy the good
Task utility is about making changes to the characteristics of a
job
project
service
good
Kara orders a dress for her school dance on Saturday. If the dress doesn't arrive until the next Monday it has no _______ utility.
time
form
possession
place
Where a product is available for purchase is referred to as
the right location
the setting
place utility
Where product display
In possession utiity, a consumer finds a product helpful after doing what?
Using the product
Upgrading the product
Buying the product
Selling the product
The marketing concept is all about the
marketer
wholesaler
customer
retailer
Marcus wants to buy a laptop but he can’t afford one right away. So, an electronics store holds it for him until he’s able to pay the outstanding balance. This payment process is known as:
Credit
Form Utility
Possession Utility
Layaway
