WorksheetsBusiness Strategy Week 6 - Ch 6
Total questions: 10
Worksheet time: 6mins
Porter's generic strategies include:
Differentiation
Cost leadership
Focus
All of the above
A small business has just one SBU:
True
False
SBU's have:
Similar customers
Similar channels
Similar customers
All of the above
SBUs allow large corporations to:
Centralise initiative
Vary business strategies across the portfolio
Discourage accountability
None of the above.
An example of a broadly-targeted Differentiator is:
Aldi
Apple
Rolls Royce
Porsche
An example of a broadly-targeted Cost Leader is:
Apple
KMart
Ferrari
Chanel
Economies of scale come from:
Lower input costs
Experience
Lower labour costs
All of the above
The cost leader achieves higher profits than average competitors with:
Price proximity
Price parity
Both A. and B.
None of the above.
Being 'stuck in the middle' means that you are
Following a hybrid strategy.
Following a 'no frills' strategy.
Doing no strategy well.
All of the above.
Aldi follows a focused lowest cost strategy because.
The product range is restricted to the high-turnover goods.
Services such as provision of bags and trolley return are not provided freely.
Its own-brand policy allows it to reduce prices.
All of the above.
