WorksheetsMarketing environment - Micro
Total questions: 18
Worksheet time: 9mins
_____________________ consists of the actors close to the company that affect its ability to serve its customers.
marketing environment
macroenvironment
microenvironment
demographics trend
_____________________ will provide the resources to produce goods and services.
suppliers
natural environment
publics
physical distribution firms
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives is ____________________.
suppliers
natural environment
publics
physical distribution firms
Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
macroenvironment
microenvironment
technological environment
demographic environment
Which of the following is a component of a firm's microenvironment
customer demographics
economic recessions
population shifts
marketing intermediaries
Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.
True
False
Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.
licensor
supplier
marketing intermediary
local public
Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.
business
reseller
government
consumer
Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.
True
False
The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
socio-legal
cultural
political
technological
The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.
social
cultural
political
physical
