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Marketing environment - Micro

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

_____________________ consists of the actors close to the company that affect its ability to serve its customers.

a)

marketing environment

b)

macroenvironment

c)

microenvironment

d)

demographics trend

2.

_____________________ will provide the resources to produce goods and services.

a)

suppliers

b)

natural environment

c)

publics

d)

physical distribution firms

3.

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives is ____________________.

a)

suppliers

b)

natural environment

c)

publics

d)

physical distribution firms

4.
Who is King in Marketing?
a)
Advertising
b)
Branding
c)
Customer
5.
Communicating clearly the benefit of the product to the end user in Marketing
a)
True
b)
False
6.
Customers buy benefits not products
a)
True
b)
False
7.
The microenvironment covers which of the following?
a)
Suppliers
b)
Customers
c)
Competitors
d)
All of the above
8.
Marketing intermediaries help the company to promote, sell and distribute its products to final buyers.
a)
True
b)
False
9.

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

a)

macroenvironment

b)

microenvironment

c)

technological environment

d)

demographic environment

10.

Which of the following is a component of a firm's microenvironment

a)

customer demographics

b)

economic recessions

c)

population shifts

d)

marketing intermediaries

11.

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

a)

True

b)

False

12.

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

a)

licensor

b)

supplier

c)

marketing intermediary

d)

local public

13.

Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.

a)

business

b)

reseller

c)

government

d)

consumer

14.

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

a)

True

b)

False

15.

The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

a)

socio-legal

b)

cultural

c)

political

d)

technological

16.

The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.

a)

social

b)

cultural

c)

political

d)

physical

17.
That which can be touched
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
18.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible