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chapter 3: development of business plan

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Refers to what you are selling, including all of the features, advantages and benefits that your customers can get.

a)

Price

b)

Packaging

c)

Promotion

d)

Product

2.

It details how the proposed business will sell its product to the target consumer.

a)

Marketing Plan

b)

Financial Plan

c)

Organizational Plan

d)

Introduction

3.

Refers to the staff and salespeople who work for your business, including yourself.

a)

Positioning

b)

Promotion

c)

Place

d)

People

4.

It may come in the form of a sole proprietorship, a partnership, or a corporation.

a)

Roles and Responsibility

b)

Form of the Business

c)

Organizational Structure

d)

Liability of the Owner

5.
How a company will make customers aware of its products/services
a)
Marketing Plan
b)
Industry Overview
c)
Product and Service Plan
d)
Growth Plan
6.
A brief account of the key points contained in a business plan
a)
Executive Summary
b)
Company Description
c)
Mission Statement
d)
Vision Statement
7.
A description of the product or service to be offered
a)
Operational Plan
b)
Marketing Plan
c)
Product and Service Plan
d)
Industry Overview
8.
A plan presenting financial forecasts for the business
a)
Loan Proposal
b)
Financial Plan
c)
Business Loan Plan
d)
Investor Plan
9.

What is a business plan?

a)

Written document that only outlines the business practices of the new business.

b)

Written document that describes the financial aspects of the business.

c)

Written document that only describes the ownership of the business.

d)

Written document that describes all the steps necessary for opening and operating a successful business.

10.

Why do you need a business plan?

a)

To explain your idea

b)

the ability to get financing.

c)

it's a road map that sets objectives and goals for the business.

d)

To help reduce the risk of business failure.

e)

All of the above.

11.

Why do you need a business plan?

a)

To explain your idea

b)

the ability to get financing.

c)

it's a road map that sets objectives and goals for the business

d)

All of the above

12.

Which of the following statements about business plans is TRUE?

a)

Business plans eliminate risk to lenders

b)

Business plans reduce risk to lenders

c)

Business plans increase risk to lenders

d)

Business plans have no impact on risk to lenders

13.

Which of these pieces of information would NOT be in a business plan put together by a new business?

a)

Target market

b)

Market research

c)

Profit

d)

Estimated cashflow

14.
If you possess excellent organizational skills, but are risk-averse and don't like taking initiative, would being an entrepreneur be a good profession for you?
a)
Yes, entrepreneurs should be risk-averse.
b)
No, entrepreneurs should rely on others to organize the business.
c)
No, entrepreneurs must be risk-takers who take initiative and have excellent organizational skills.
d)
Yes, all you need is good organizational skills.
15.

A ____________________________ describes the nature of your business and list the marketplace needs that you are trying to satisfy.

a)

Market Analysis

b)

Financial Reports

c)

Appendix

d)

Company Description