wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Marketing- Chapter 3 Test Review

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

People's wants and needs are unlimited; in the same way, resources are also unlimited.

a)

True

b)

False

2.

The cost of resources is the same no matter what economic system a society uses.

a)

True

b)

False

3.

The United States has many characteristics of a market economy.

a)

True

b)

False

4.

Individuals who purchase products and services to satisfy needs are producers.

a)

True

b)

False

5.

If a need or want is particularly important or strong, a consumer might be willing to spend more money to satisfy it.

a)

True

b)

False

6.

If consumers believe there is only one product or brand that meets their needs, they will usually be willing to pay a higher price.

a)

True

b)

False

7.

The law of supply states that when the price of a product is increased, less will be supplied; when the price is decreased, more will be supplied.

a)

True

b)

False

8.

The point where supply and demand for a product or service is equal is called market price.

a)

True

b)

False

9.

The demand curve for businesses in monopolistic competition falls somewhere between that of pure competition and monopoly.

a)

True

b)

False

10.

Products that provide great satisfaction have a higher economic utility, while those providing less satisfaction have a lower utility.

a)

True

b)

False

11.

The basic economic problem is

a)

greed

b)

supply

c)

demand

d)

scarcity

12.

In this kind of economy, the government owns and controls important resources and makes the decisions about what will be produced and consumed.

a)

controlled

b)

market

c)

free

d)

mixed

13.

Which of the following is NOT a characteristic of a private enterprise economy?

a)

Resources of production are owned and controlled by individual producers.

b)

The government controls exchange activities between producers and consumers.

c)

Producers use the profit motive to decide what to produce.

d)

Consumers use value to decide what to consume.

14.

A relationship between the quantity of a product consumers are willing and able to purchase and the price is called

a)

value

b)

scarcity

c)

demand

d)

supply

15.

Marketers are most concerned with

a)

microeconomics

b)

macroeconomics

c)

minieconomics

d)

megaeconomics

16.

If there is a very large supply of a product, consumers will usually

a)

buy as much of the product as they can.

b)

place a lower value on it.

c)

pay more for it that they usually would.

d)

refuse to buy the product at all.

17.

Which of the following factors usually would NOT influence what and how many products or services a business will produce in a market economy?

a)

the possibility of profit

b)

the desire to provide employment for as many people as possible

c)

the amount of competition

d)

the capability of developing and marketing the products or services.

18.

What type of situation exists in a market in which many firms compete with products that are somewhat different?

a)

monopolistic competition

b)

pure competition

c)

an oligopoly

d)

a monopoly

19.

This type of economic utility results from changes in the tangible parts of a product or service.

a)

time utility

b)

possession utility

c)

place utility

d)

form utility

20.

When a business offers to sell products to customers on credit, what kind of utility is it offering to customers?

a)

time utility

b)

possession utility

c)

form utility

d)

place utility

21.

Unlimited wants and needs combined with limited resources equals

a)

scarcity

b)

motive

c)

value

d)

opportunity cost

22.

In a(n) __ economy, some goods & services are provided by the government and some by private enterprise.

a)

mixed

b)

controlled

c)

market

d)

traditional

23.

The profit __ is the use of resources to obtain the greatest profit.

a)

motive

b)

utility

c)

scarcity

d)

value

24.

___ is an individual view of the worth of a product or service.

a)

value

b)

price

c)

utility

d)

capital

25.

Supply is a relationship between the quantity of a product that producers are willing and able to provide and the __

a)

price

b)

market

c)

value

d)

demand

26.

All of the consumers who will purchase a particular product or service comprise an economic

a)

market

b)

utility

c)

possession

d)

place

27.

Economic resources are classified as natural resources, ___, equipment and labor.

a)

capital

b)

market

c)

price

d)

services

28.

A(n) ___ is a kind of market in which one supplier offers a unique product.

a)

monopoly

b)

oligopoly

c)

monopolistic competition

d)

pure competition

29.

Economic __ is the amount of satisfaction a consumer receives from the consumption of a particular product or service.

a)

utility

b)

value

c)

price

d)

money

30.

___ utility results from affordability of the product or service.

a)

possession

b)

time

c)

place

d)

form

31.

Which of the following is NOT one of the three basic questions that all economies must answer?

a)

What goods and services to produce?

b)

How to produce the goods and services?

c)

For whom are the goods and services produced?

d)

What is the price of the goods and services for sale?

32.

____ is an economy based on independent decisions by businesses and consumers with only a limited government role regulating those relationships.

a)

Private enterprise

b)

Controlled economy

c)

Pure market economy

d)

None of these

33.

Consumers make decisions of worth by comparing the cost of something they are considering purchasing to other available alternatives.

a)

True

b)

False

34.

Which is not an important characteristic used in determining the type of economic competition that exists in a specific market?

a)

The number of firms competing in the market

b)

The amount of similarity between the products of competing businesess.

c)

The number of employees on staff for each business.

d)

All of these are important characteristics.

35.

The four types of economic utility are time, place, possession, and

a)

form

b)

fit

c)

total

d)

variety