Free Printable Marketing Chapter 1/2

Worksheets

Marketing Chapter 1/2

Total questions: 15

Worksheet time: 10mins

Name

Class

Date

How many functions of Marketing are there?

How many Parts are in the Marketing Mix?

This Function involves direct and personal communication

Product

Selling

Distribution

Finance

Gathering information, storing it and analyzing it are all a part of:

Market Planning

Promotion

Product/Service Management

Marketing Information Management

_____________ decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.

Pricing

Promotion

Selling

Market Planning

To determine a price, marketers must also determine how much customers are willing to pay.

True

False

Obtaining, developing, maintaining and improving a product or a product mix in response to market opportunities.

Product/Service Management

Market Planning

Promotion

Marketing Information Management

New technology and trends influence product/service management as well.

True

False

Everytime someone buys and sells something an exchange takes place. Where do exchanges take place?

Amazon

Department store

Marketplace/Central Market

Customer service counter

10.

The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is

advertising

marketing

utility

market share

11.

Include four basic marketing strategies called the 4Ps. They are

place, price, product, purchase

place, price, purchase, promotion

place, price, promotion, product

12.

How the consumer gets the product

Place/distribution

Price

Promotion

Sales strategy

13.

The Marketing Concept is a Balance between ____________________________ and making a profit

Finding out needs/wants

Making a product

Distribution

Selling

14.

What is NOT a benefit of Marketing

Information is provided to consumers

Customers/businesses wasting money

Businesses meet consumer wants and needs easier

Supply is matched with Demand

15.

JFK created this in 1962 for the rights of shoppers

Bill of Rights

Consumer Laws and Regulations

Marketing Benefits Declaration

Consumer Bill of Rights

100 %

Marketing Chapter 1/2

Total questions: 15

Worksheet time: 10mins

Similar Resources on Wayground