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Chapter 9.2 Technology For Marketing

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

A common use of computers in retailing is the Point-of-Scale.

a)

True

b)

False

2.

Which of the following software is used to integrate all parts of the company's business management?

a)

Enterprise Resource Planning (ERP)

b)

Interactive Television

c)

Interactive Touch-screen Computers

d)

World Wide Web

3.

Which of the following are common touch screen devices?

a)

ATMs

b)

Smart Phones

c)

PDAs

d)

All Selections

4.

The World Wide Web and Internet are two completely different things.

a)

True

b)

False

5.

Which of the following links products together?

a)

Uniform Resource Labor (URL)

b)

Hypertext Transfer Protocol (HTTP)

c)

World Wide Web

d)

Enterprise Resource Planning (ERP)

6.

A protocol used to identify and locate web pages on the internet is which of the following?

a)

Hypertext transfer Protocol (HTTP)

b)

Uniform Resource Locator (URL)

c)

Firewall

d)

World Wide Web

7.

Hardware and software checkpoint for all requests for inputs of data is known as which of the following?

a)

World Wide Web

b)

Internet

c)

Firewall

d)

Site Map

8.

Email has become so popular due to the slow delivery of messages.

a)

True

b)

False

9.

What can be found on each page within the Web Site?

a)

Site Map

b)

Firewall

c)

World Wide Web

d)

Internet

10.

Which of the following are ways data can be destroyed?

a)

Viruses

b)

Financial Planning

c)

Accounting

d)

Web Design and Animation

11.

What is business done on the internet called?

a)

Firewall

b)

Home Page

c)

E-Commerce

d)

World Wide Web

12.

A good method of backing up computer files is to use an external ___________________.

a)

Hard Drive

b)

Flash Drive

c)

Firewall

d)

World Wide Web

13.

Spam can be an annoying aspect of using e-mail.

a)

True

b)

False

14.

Which of the following is computer technology for marketing?

a)

Integrated Marketing Software

b)

The Clickstream

c)

Interactive Television

d)

All of the Above