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WorksheetsMK330E PoM Week 1 Recap
Total questions: 10
Worksheet time: 3mins
Marketing is satisfying _______________ while obtaining ____________________.
customers; profit
top management; market share
society; revenues
employees; sales
Instead of "gardening", marketing is "hunting".
True
False
Before developing products or services, company should:
Set price, distribution, and promotion
Make exchange
Be profitable
Identify needs
Taking an online Marketing course is a:
physical need
social need
individual need
Martin wants to buy a mobile phone with the best features (battery, camera, screen), while Anna wants the most expensive mobile phone in order to gain high social status. What would you recommend to them?
Anna should buy an Android device, and Martin should buy an iOS device
Martin should buy an Android device, and Anna should buy an iOS device
Which correlation is incorrect?
Marketing an event --> Coachella
Marketing a person --> Presidential campaign
Marketing a good --> Wellness & Spa Resort
Marketing an organization --> ZSEM
Identify the correct target audience of Libresse (hygiene products)?
Female, 14-55, Medium income
Female, 10-60, Medium income
Female, 14-55, High income
Male, 10-60, Low income
Hrvatski Telekom is planning to launch a new campaign called 'Young'. Which segmentation variable is already predetermined?
Income
Gender
Age
Lifestyle
Identify the correct target audience of Gillette Fusion (shaving razor)
Male, 12-75, Middle income
Male, 20-60, Middle income
Female, 12-75, Middle income
Male, 20-60, High income
What is the first step in Marketing process?
Segmentation
Targeting
Positioning
Research
