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Marketing Basics

Total questions: 70

Worksheet time: 35mins

Name
Class
Date
1.

What is marketing?

a)

the creation of a product to satisfy needs.

b)

the creation of satisfying relationships.

c)

is the creation and maintenance of satisfying exchange relationships.

d)

is selling products for a profit.

2.

Which of these are part of the marketing mix

a)

price

b)

product

c)

people

d)

place

e)

tv commercials

3.

Which of the following Core Standards of Marketing involves collecting and using data to make future business decisions?

a)

selling

b)

marketing-information management

c)

financing

d)

product/service management

4.

Which of the following is NOT part of the marketing Mix?

a)

selling

b)

distribution

c)

price

d)

product

5.

Define Promotion

a)

Any from of communication a business or organization uses to inform, persuade, or remind.

b)

The number of different product lines a manufactures or sells

c)

The process of creating, growing, and manufacturing

6.

What is the person who buys a product called?

a)

Retailer

b)

Consumer

c)

Purchaser

d)

Customer

7.

Deciding how much to charge for goods and services.

a)

Marketing

b)

Goods

c)

Pricing

d)

Selling

8.

Deciding on how goods get into customers’ hands.

a)

Selling

b)

Distribution

c)

Pricing

d)

Product service management

9.

Public speaking and your presentation skills are something that you improve with practice.

a)

True

b)

False

10.

Taylor Swift recommends this mouthwash. This is an example of...

a)

Glittering Generalities

b)

Bandwagon

c)

Testimonials

d)

Celebrity

11.

Intangible items that have monetary value and satisfy needs and wants

a)

Goods

b)

Services

c)

Marketing

d)

Tangible

12.

How/where a product will be distributed

a)

Price

b)

Place

c)

Promotion

d)

Product

13.

Setting and communicating the value of products and services. Setting the cost at the right level.

a)

Price

b)

Place

c)

Promotion

d)

Product

14.

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

a)

Price

b)

Place

c)

Promotion

d)

Product

15.

THE 4 P's - product, place, promotion, price

a)

price

b)

selling

c)

target market

d)

Marketing mix

16.

A unique name and image for a product used to create an image in the consumers' mind, i.e. Disney, Nike, Apple

a)

price

b)

product

c)

brand

d)

Marketing mix

17.

A type of promotion used to get people to want to buy something.

a)

price

b)

product

c)

advertising

d)

Marketing mix

18.

What will clicking this icon do for the text within your Google Doc?

a)

change font color

b)

change font size

c)

change font style

d)

change font texture

19.

What will clicking this icon do for the text within your Google Doc?

a)

change font size

b)

change font color

c)

change font style

d)

change font texture

20.

What will clicking this icon do for the text within Google Doc?

a)

Capitalize

b)

Underline

c)

Italicize

d)

Bold

21.

When would I want to use this icon?

a)

Linking a website URL within my Google Doc

b)

Creating a comment

c)

Creating a graphic organizer

d)

Connecting two Google Docs together

22.

Which icon will justify the text to the center?

a)

First one

b)

Second one

c)

Third one

d)

Fourth one

23.

What menu heading would you click to spell check your document?

a)

File

b)

Edit

c)

Insert

d)

Tools

24.

What menu heading would you click to insert an image into your document?

a)

File

b)

Edit

c)

Insert

d)

Tools

25.

How do you add a slide to a presentation?

a)

Click "Edit".

b)

Under "Tools" click "Define".

c)

Click the + symbol.

d)

Click "Insert" and then "Text Box".

26.

You cannot share your Google slide presentation like you can a Google doc.

a)

True

b)

False

27.

In Google Slides, _____ control how the presentation changes from one slide to the next

a)

Transitions

b)

Layout

c)

Animations

d)

Themes

28.

Color or image that can be added behind text, images, and other elements on one or all sides.

a)

Background

b)

Layout

c)

Animation

d)

Theme

29.

Is it possible to make each slide in your presentation a different color?

a)

Yes

b)

No

30.

When we want to work on a project with someone we have to press the ________button to give it to someone else.

a)

E-mail

b)

Share

c)

Group

d)

Send

31.

Where do we usually go to start assignments for class?

a)

Google Drive

b)

Unity

c)

Gmail

d)

Classroom

32.

Where do we go to find Spell-Check?

a)

Insert

b)

File

c)

Tools

d)

Menu

33.

Whats DECA's Mission Statement?

a)

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management.

b)

DECA prepares me to be the best version of ourselves possible.

c)

To do our best to be the best in all areas of life, greatness is within us and success is our destiny.

d)

Whats a Mission statement?

34.

When was DECA founded?

a)

2016

b)

1905

c)

1955

d)

1946

35.

Who is East Tech's DECA president?

a)

Mr. Silva

b)

Kiana Villareal

c)

Sabrina Leal

d)

Mickel Holmes

36.

Where will DECA nationals be this year?

a)

New York City, New York

b)

Havanna, Cuba

c)

Anaheim, California

d)

Orlando, Florida

37.

What is the official magazine of National DECA?

a)

DECA Direct

b)

DECA Book

c)

DECA Knowledge

d)

DECA Skills

38.

Whats DECA'S primary color?

a)

Red

b)

Green

c)

Black

d)

Blue

39.

What is the National DECA Tagline?

a)

[ Ready For It ]

b)

Are You Ready?

c)

DECA Done Right!

d)

Ready or Not!

40.

Where is the DECA National Center?

a)

Anaheim, California

b)

Nashville, Tennessee

c)

Reston, Virginia

d)

Austin, Texas

41.

The simpliest business form under which one can operate a business

a)

Partnership

b)

Corporation

c)

Sole Proprietorship

d)

Conglomerates

42.

What is the business consolidation that occurs between firms that operate in the same industry?

a)

Non-profit Organization

b)

Conglomerates

c)

Horizontal Merger

d)

Vertical Mergers

43.

A formal arrangement in which two or more parties cooperate to manage a business.

a)

Cooperative

b)

Limited Liability Company

c)

Multinational Corporations

d)

Partnerships

44.

What ia a company or group authorized to act as a single entity?

a)

Sole Proprietorship

b)

Non-profit Organization

c)

Corporation

d)

Conglomerates

45.

What is a merger between two companies that produce separate services?

a)

Vertical Mergers

b)

Horizontal Merger

c)

Cooperative Merger

d)

Agreed Merger

46.

What is an organization that does not receive income?

a)

Free Business

b)

Volunteer Enterprise

c)

Non-profit Organization

d)

Non- Profit Service Provider

47.

What is a corporation that is made up of a number of different businesses.

a)

Sole Proprietorship

b)

E-Commerce Business

c)

Online Business

d)

Conglomerates

48.

What is a corporation that has a national reach?

a)

Cooperative

b)

Multinational Corporations

c)

Limited Liability Company

d)

Franchises

49.

What ia a company that is granted to carry out commercial activities?

a)

Franchise

b)

Sole Proprietorship

c)

Corporation

d)

Conglomerates

50.

What is a corporate structure in which members of the company are not personally liable?

a)

Franchise

b)

E-Commerce

c)

Non-Profit Organization

d)

Limited Liability Company

51.

What is a private business organization that is owned and controlled by the people who use its products, supplies or services.

a)

a Together Project

b)

Joint Venture

c)

Cooperative

d)

An Agreement to Work Together

52.
A service business
a)
produces a product
b)
sells a product to the consumer
c)
performs an action of helping or doing something
d)
grows products
53.
A manufacturing business
a)
produces a product
b)
sells a product to a consumer
c)
performs an action of helping or doing something
d)
grows a product
54.
All of the following are examples of retailing except _______.
a)
Over the counter
b)
Indirect
c)
Vending
d)
Direct
55.
Advantages of this type of business include: selling stock to raise money, limited liability.
a)
Sole Proprietorship
b)
Partnership
c)
Corporation
d)
Franchise
56.
A business owned by only one person is called a 
a)
Corporation
b)
Sole Proprietorship
c)
Partnership
d)
Soley
57.
A business owned and controlled by at least two people who have entered into a written agreement.
a)
proprietorship
b)
partnership
c)
corporation
d)
conglomerate
58.
A legal document that gives the inventor the exclusive legal right to make, use, or sell the invention for a limited time is called:
a)
Trademarks
b)
Copyright
c)
Trade Secrets
d)
Patents
59.
Disadvantages for this type of business include: owner pays for everything, hard to get money to start from the bank, owner might lack skills & unlimited liability.
a)
Sole Proprietorship
b)
Partnership
c)
Corporation
d)
Franchise
60.
What type of business is owned by small group who have entered into an agreement?
a)
Corporation
b)
Sole proprietorship
c)
Partnership
d)
Franchise
61.

Who plays an important role in all three business organisations?

a)

Governors

b)

Presidents

c)

Entrepreneurs

d)

Magistrates

62.
Which of the following is the definition for Franchise
a)
business investment that involves renting or leasing another successful business model
b)
unincorporated business owned and run by a single person who has rights to all profits and unlimited liability for all debts of the firm; most common form of business organization in the United States
c)
unincorporated business owned and operated by two or more people who share the profits and have unlimited liability for the debts and obligations of the firm
d)
form of business organization recognized by law as a separate legal entity with all the rights and responsibilities of an individual, including the right to buy and sell property, enter into legal contracts, and to sue and be sued
63.
How are sole proprietorships and partnerships alike?
a)
Contracts are needed to start the businesses.
b)
Owners have complete control of the business.
c)
Owners have limited legal liability.
d)
The businesses are owned by one person.
64.

An electronic or online game that incorporates marketing content to promote a product or service

a)

Bait and switch

b)

Behavioral-based segmentation

c)

Casual research

d)

Advergame

65.

A business plan is

a)

the value people believe they receive from a product or service

b)

A formal written document that provides the details for a proposed new business

66.

Measures the effectiveness of an internet ad by dividing the number of times a ad is clicked on by the number of times an ad is shown.

a)

Cold calling

b)

Advergame

c)

Click-through rate

d)

Demand

67.

The Executive Summary

a)

is what the reader most likely will read first.

b)

should generate enough interest to make someone want to read further.

c)

should stand out by delivering a strong message.

d)

all of the above

68.

Distribution means to _________

a)

Make

b)

Receive

c)

Create

d)

Deliver

69.

Part of the business plan that projects the income, expenses, and profits of a business over a multi-year period

a)

Business Plan

b)

Operational Plan

c)

Sales/Marketing Plan

d)

Financial Plan

70.

'the process of creating a new product to be sold by a business to its customers' ate the definition for

a)

Product Design

b)

Product Creator

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