This promotional media with its combination of sound, action, and color, is the ultimate advertising medium for many businesses.

When it to comes to using radio broadcasting for promotional purpose, which of the following is correct:

This media has a concentrated and local geographic circulation:

A promotional message purchased on the radio will usually last between 30 to 60 seconds and is called a:

This advertising media generally has poor print quality and a short life span:

Why has The Times Picayune newspaper in New Orleans reduced publication from 7 days to only 3 days each week?

This promotional media tends to have very good print quality but less mass appeal:

Which of the following is NOT an example of print advertising media?

A local furniture store in a small community of 10,000 people wants to promote a special sale lasting only one week, would best be served by which of the following advertising media?

In a promotional partnership with Sea World, Southwest Airlines recently painted an entire airplane with penguins. This would be an example of:

Which of the following advertising media has a targeted audience, a longer life span, a high pass along rate, and is more likely to be remembered than the others?

This advertising media consists of any marketing message sent to a target market through the United States Postal Service.

This advertising media contains an alphabetical listing of households and businesses.

This outdoor advertising tends to be targeted at tourists and travelers:

This advertising media includes printed posters found inside business and commuter trains, exterior posters on taxis and buses, and station posters located near or in subways and in railroad, bus, and airline terminals.

Which of the following is a FALSE statement about billboards?

Direct mail advertising is not very selective in terms of who receives the advertisement.

Most customers are happy to receive direct mail advertising and enjoy reading it.

Direct mail advertising can prevent competitors from seeing the advertising message.

These useful and inexpensive items with the business’s name imprinted on them, such as bottle openers, calendars, magnets, pens and pencils, memo pads, and key chains are known as:

Television has the lowest total costs of any advertising media.

This advertising media encourages readers to share the promotional message with others:

This advertising strategy occurs when a product is integrated into the plot of a movie or television program

This is an advertising strategy in which low-cost unconventional methods are used for promotional means.

The fact that major corporations such as Pepsi and Coca Cola are paying millions of dollars to have their brands used in major television and movie productions is an example of:

This is the coordination of all the physical elements in a place of business that are used to project the right image to customers.

This term refers to the elements of the shopping experience that appeal to customers, attract them to the business, and encourage them to buy.

New baseball stadiums are being built using a nostalgic approach to visual merchandising which adds to the enjoyment of fans. These stadiums are referred to as:

Which of the following restaurants would be the BEST example of the use of atmospherics and visual merchandising?

If a business created a product exclusively for the wake boarding sports community, which of the following media would be the BEST choice for advertising to that target market?

Restaurants such as the ESPN Zone and the NBA City Restaurant primarily attract customers because of their use of:

The effective use of Guerrilla marketing relies on the use of …? (rather than a big budget)

Attendance at movie theaters in the United States has been declining for many years. In response, theater owners are:

This includes the store’s sign, marquee, entrance, lighting, display windows, landscaping, and the building itself.

This is a permanent canopy projecting over an entrance and will usually contain a signboard.

This is the program or publication where the promotional message appears – Sports Illustrated, Monday Night Football, American Idol, Dancing with the Stars.

The efficiency of the ad is measured by the per-reader or per-view cost. This is the cost per thousand readers or viewers reached for the vehicle selected for the advertising message.

This is the total number of people who will see and/or hear the promotional content.

For print media, this is the number of copies of the newspaper or magazine that have been sold.

This is the number of times a member of the target audience will be exposed to the advertising message.

This is the amount of time required to place a promotional message in a specific media.

Visitors to official movie websites can view the movie trailer, buy tickets, and perhaps play games based on the movie.

Social Media Marketing and viral marketing strategies are important because consumers are more likely to trust information they receive from friends.

Social media is easily accessible but it is very expensive to use.

. With the growth of satellite and cable networks, television audiences are becoming increasingly more fragmented.

Most magazines tend to have a narrow, targeted market.

Television is the least expensive medium for advertisers.

Professional sports teams will maintain a website to provide fans with information and an opportunity to purchase tickets.

Many celebrities will also maintain websites to provide fans with updates and an opportunity to join fan clubs and purchase merchandise.