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Television, Cable, and Specialization in Visual Culture

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

Early cable systems that originated where mountains or tall buildings blocked TV signals, and continued because of early technical and regulatory limits

a)

CATV (Cable Television)

b)

CATV (Community Antenna Television)

c)

Comcast

d)

Spectrum

2.

Short television comedy skits that are usually segments of TV variety shows; sometimes known as 'vaudeo,' the marriage of vaudeville and video

a)

Sitcom

b)

Variety Show

c)

Sketch Comedy

d)

Ed Sullivan Show

3.

In television programming, the hours between 7-11 P.M. (or 7-10 P.M. in the Midwest), when networks have traditionally drawn their largest audiences and charged their highest advertising rates.

a)

Nightline

b)

Watershed

c)

Happy Hour

d)

Primetime

4.

A type of comedy series that features a recurring cast and set as well as several narrative scenes; each episode establishes a situation, complicates it, develops increasing confusion among its characters, and then resolves the complications

a)

Sketch Comedy

b)

Situational Comedy (Sitcom)

c)

Dramatic Comedy

d)

Bad Comedy

5.

The period in television history, roughly from the mid-1950s to the late 1970s, that refers to the dominance of the Big Three networks- ABC, CBS, & NBC- over programming and prime-time viewing habits; the era began eroding with a decline in viewing and with the development of VCRs, cable, and new TV networks

a)

Programming Era

b)

Cable Era

c)

Network Era

d)

Antenna Era

6.

A type of television program that packages human-interest and celebrity stories in TV news style

a)

Entertainment

b)

Infotainment

c)

Talk Shows

d)

TMZ

7.

An early model in mass communication research that attempted to explain media effects by arguing that the media shoot their powerful effects directly into unsuspecting or weak audiences and change existing attitudes/beliefs.

a)

Cultivation Theory

b)

Hypodermic Needle Theory

c)

Target Theory

d)

Bullseye Theory

8.

Before the days of videotape, a 1950s technique for preserving television broadcasts by using a film camera to record a live TV show off a studio monitor; Developed by Zworykin.

a)

Nipkow disk

b)

kineticam

c)

zooitrope

d)

kinescope

9.

A cable-television service that allows customers to select a particular movie for a fee, or to pay $25 to $40 for a special one-time event.

a)

Direct Programming

b)

Pay-per-view (PPV)

c)

OnDemand

d)

Fandango

10.

In media economics, an organizational structure in which a few firms control most of an industry’s production and distribution resources

a)

monopoly

b)

oligopoly

c)

autocratic

d)

monarchal networking