WorksheetsMarket Research - L3 BTEC Revision (V2)
Total questions: 15
Worksheet time: 7mins
Name
Class
Date
1.
What is qualitative data?
a)
Data involving numbers
b)
Data involving information with no numbers
c)
Data with information that involves business' marketing strategies
d)
data involving colors
2.
What is Primary Research?
a)
the news told you
b)
you take data from what your friends says
c)
you take data from a website
d)
When you research it yourself
3.
What is validity?
a)
When the survey does not measure what was intended to be measured
b)
When the survey questions measure what was intended to be measured
c)
When a company makes sure their products are meeting the FDA standards
d)
When a company ensures their products are not meeting the FDA standards
4.
What is an example of secondary data?
a)
you physically get the data
b)
you gather information from an outside source to help with your research
c)
data with numbers
d)
data with colors
5.
What does product research help with?
a)
helps by identifying key issues and avoiding costly mistakes
b)
helps consumer with product being cheap
c)
What color you want your product to be
d)
if you like pink or red
6.
Carolyn is planning on releasing a new product in her candy business and makes a survey to collect data.She asks "how often do you eat chocolate bars?"
What example of marketing research is this?
What example of marketing research is this?
a)
media research
b)
quantitative research
c)
qualitative research
d)
product placing
7.
Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?
a)
Survey
b)
Observation
c)
Product Mix
d)
Product line
8.
Qualitative research answer questions that begin with...
a)
how much or how many
b)
when or where
c)
why or who
d)
how or why
9.
What is an example of secondary research?
a)
Focus Group
b)
Observation
c)
Newspaper
d)
Questionnaire
10.
What is the better definition of secondary research?
a)
Stealing someone else's information
b)
Using information that already exists
c)
Collecting new information
d)
Finding old research
11.
Which is the odd one out?
a)
Newspaper
b)
Magazines
c)
Books
d)
Questionnaires
12.
What is the difference between qualitative and quantitative
a)
They both mean more or less the same
b)
Qualitative is about numbers
c)
Quantitative means looking at opinions
d)
Quantitative is about numbers and figures
13.
What is not an advantage of a questionnaire?
a)
They are reliable
b)
They are always up to date
c)
They are accurate
d)
They are published (normally for free)
14.
Information collected for the first time specifically for a marketing research study is called:
a)
secondary research.
b)
Primary research
c)
Soft research
d)
Experimental research
15.
Secondary data has two important advantages over primary data. It is:
a)
capable of
compensating for rapid environmental changes and technical improvements.
b)
always
available and complete.
c)
seldom
obsolete and usually fits the dimensions of your problem.
d)
generally
cheaper to gather than primary data and takes less time to find.
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