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WorksheetsL8 Year 9 project
Total questions: 11
Worksheet time: 7mins
What is the collection of brand new data that did not exist before?
Secondary Research
Segmenting a Market
Primary Research
Qualitative Data
Which of these are methods of Primary Research?
Questionnaire
Taste Tests
Looking at a business' sales data
Focus Groups
Researching industry publications
"The chocolate is bitter and it is difficult to taste the mint"
This is Quantitative data from a questionnaire
This is Qualitative data from a questionnaire
65% of our customers are male, 35% of our customers are female
This is Quantitative data from a questionnaire
This is Qualitative data from a questionnaire
"Competitive Advantage" can be achieved by...
a business selling more units than its competition
a product standing out from its competition
copying a product made by the competition
A competitive advantage can be achieved by...
Product differentiation
Badmouthing the competition
Employing more people
Gaining more customers
This is something that a business uses to help them when creating a new product. What is it called?
(a)
What are the three points on the Design Mix?
Cost of Production, Aesthetics (look/feel) and Function
Cost for customer to buy, Aesthetics (look/feel) and Function
Colour, Size and Weight
Competitive Advantage, Design and Market Research
When a business is creating a new baby car seat, which point on the Design Mix would the seat be most closely located to?
Function
Aesthetics (look/feel)
Cost of Production
When a business is creating a new perfume, which point on the Design Mix would the bottle be most closely located to?
Function
Aesthetics (look/feel)
Cost of Production
Which point on the Design Mix would this product be most closely located to?
Function
Aesthetics (look/feel)
Cost of Production
