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WorksheetsMarket Research (YR 10)
Total questions: 10
Worksheet time: 5mins
Which of the following is the BEST definition of market research?
Process of gathering information about customers wants and needs
Finding what competitors charge
Finding out what competitors have on their website
Reading newspaper reports about the economy
Which of the following is NOT true about primary research?
Includes questionnaires and interviews
Is carried for the specific business
It is cheap to carry out
It can include closed, option or open questions
Which of the following is NOT true about secondary research?
It involves qualitative and quantitative data
It takes a long time to gather and analyse
It includes looking at competitors online
It is cheaper than primary research
Which of the following would be considered an option question?
Do you like cake? YES or NO
Rate your view of the service out of 10
(1 is poor - 10 is excellent)
How did you find your visit here today?
Are you a UK taxpayer? YES or NO
Which of the following would be benefits of open questions?
You gather in depth opinions
Respondents can tell you what they really think
Summarising key findings can be challenging
Data analysis would take longer
Which of the following is NOT a method of primary research?
Interview
Focus group
Observation
Online research
Which of the following is NOT a method of secondary research?
Online research
Interviews
Market reports
Newspaper articles
Which of the following are benefits of PRIMARY research?
Results will be specific for your business
Opinions will be gathered from your customers or potential customers
Results can be time consuming to analyse
Can help you understand and better meet the needs of your customers
Which of the following are benefits of SECONDARY research?
Quick and easy to carry out
Cheaper than primary research
May not relate directly to your specific customers
May be out of date
Which of the following is a drawback gathering feedback from customers online?
Feedback can be gathered and updated regularly
Can be cheap and easy to carry out
Many people like the opportunity to give feedback to businesses
People tend to express extremes of opinion
