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WorksheetsOCR Business The role of Marketing 2.1
Total questions: 10
Worksheet time: 5mins
The way a business informs customers about a new product or service...
is the same operation for all businesses
can vary depending on the size of the business
is only done at a local level
is only done at a national level
A business can understand the needs of its customers by...
conducting market research
making the best possible product
setting a lower price than competitors
having special offers such as buy one get one free
This the collection of data on consumer habits to help decision making in marketing
Increasing sales
Market Research
Advertising
Increasing production
What is Organic Growth?
The growth of a business internally by increasing sales
When a business mergers with another business
Where a business takes a controlling interest in another business
were 2 or more businesses agree to join together
A business plan would normally be written...
Every month
A month after a business starts
after a business has become established and competitors are known
before a business starts
A sole trader can:
Only employ one person
employ as many people as the owner wishes
only employ workers where other workers agree
not employ any workers because it is a sole trader working on their own.
A public limited company
must have a minimum of £500,000 share capital
must have a minimum of £50,000 share capital
must have a maximum of £50,000 share capital
has no minimum share capital
Survival in a business situation means...
making products cheaper than competitors
making sure the business continues to operate
making less profit than last year
providing good service rather than making profit
A stakeholder is...
someone who objects to a business development they do not like
a person or group of people who have an interest in business activity
a person or group who always support business activity
someone who will organise others in developing business activity
The principal role of marketing is to...
Increase Sales
Increase Profit
Increase the number of products made
Increase the skills of the workers
