WorksheetsChapter 2 Radio Review
Total questions: 15
Worksheet time: 8mins
One major challenge of radio is
new audio competition
radio's unique character
wide variety of talent and personalities
all of the above
Which management approach implies that the General Manager makes all of the policies?
authoritarian
collaborative
hybrid
none of the above
What management approach allows the General Manager to involve other station staff?
Authoritarian
Comprehensive
Hybrid
None of the above
What management approach allows the General Manager to be the chief collaborator?
authoritarian
collaborative
hybrid
none of the above
Which area of radio is the most essential to attain management status?
On Air
Sales
Engineering
None of the above
Most managers have
a genuine affection for the business
strong desire to succeed
knowledge
all of the above
The NAB and RAB are examples of
initials
tv stations
radio trade organizations
Radio stations
What is station clustering?
Stations in the same market owned by same company
Stations that broadcast same type of music
Stations that have the same logo
Stations that share a radio signal
The person in charge of cluster operations is
market manager
director of sales
market king
controller
In a non cluster enviorment, the top two managers are
Program and Sales
Sales and Operations
Operations and General
General and Sales
Which of the following is a pro of managing a cluster
not involved with the day to day detail
you cant devote full focus on a single station
cant engage in long term strategic thinking
cross utilize personnel
Define consolidation
the action or process of combining a number of things into a single more effective or coherent whole
the process of finding something out for certain
.the process of putting a decision or plan into effect; execution
produced or conducted by two or more parties working together.
Define authoritarian
the action or process of combining a number of things into a single more effective or coherent whole
the process of finding something out for certain
.the process of putting a decision or plan into effect; execution
produced or conducted by two or more parties working together.
Define hybrid
the action or process of combining a number of things into a single more effective or coherent whole
the process of finding something out for certain
.the process of putting a decision or plan into effect; execution
produced or conducted by two or more parties working together.
Define elusive
the action or process of combining a number of things into a single more effective or coherent whole
the process of finding something out for certain
.the process of putting a decision or plan into effect; execution
produced or conducted by two or more parties working together.
