the management of the relationship between consumers and a brand. They tell you what the brand is up to and tries to make the brand look as good as possible.

information distributed with the direct purpose of promoting a certain point of view. This info is often misleading or biased, and is usually used to promote specific political viewpoints.

Planned, systematic efforts to intentionally persuade us of certain beliefs or to act a certain way, in order to get you to buy something.

Wants you to be aware that a celebrity has a new project coming out. EX. Brad Pitt on Carpool Karaoke or Tom Cruise is on the Tonight Show.

To have the biggest impact on the public requires multiple people working in tandem to accomplish a cohesive goal. PR, press agents, commercials, and spokespersons all working together.

This is used to confuse and distract the intended audience using deliberately false or misleading information. Done on purpose.

This is the distribution of unintentionally inaccurate information. Accidents, or mistakes in reporting. NOT on purpose.

MEDIA SKILLS: This media skill is having the means to consume media, including a device, software (apps), and internet connection.

MEDIA SKILLS: This media skill is the understanding that all media is constructed with a purpose and a particular point of view.

MEDIA SKILLS: This media skill is determining the quality and credibility of the media you’re consuming. Is it good or bad? Is it well made?

MEDIA SKILLS: This media skill involves suing your knowledge of media and how it is made and then producing your own media for others. EX. Posting a video to YouTube or a making a TIkTok.

MEDIA SKILLS: This media skill is most important. It involves taking action based on the media you consume. EX. Looking up local candidates before voting.

Does the info or media serve its purpose, and to what degree? This is the quality or state of being closely connected or appropriate.

The quality or state of being correct or precise. Is it factual?

Someone's perspective or is the author slanting the facts towards a particular point of view,

This is how trustworthy a publisher or author is based on the entirety of their work. Can you count on them?

sets of instructions or calculations for a computer to run.

the media world we create where we only see and interact with things and people we already like

approaching everything by questioning its truth. Every ad, every song, every book, every article – everything instead of blindly accepting whatever’s thrown your way, a little voice in your head says, “But what about…”