Free Printable Marketing Chapters 5-7

Worksheets

Marketing Chapters 5-7

Total questions: 29

Worksheet time: 38mins

Name

Class

Date

Effective marketing information improves decisions made by businesses.

true

false

To make effective marketing decisions, marketers need information about

consumers

the business environment

all marketing mix

all of these

Customer records and sales information are examples of external information.

true

false

An external source of information for marketers is

government records

sales records

financial statements

all of these

Information already collected for another purpose that can be used to solve the current problem is secondary data.

true

false

Information collected for the first time to solve the problem being studied is ________ data.

biased

numerical

secondary

primary

A procedure in which everyone in the population has an equal chance of being selected in the sample is

a focus group

random sampling

marketing resarch

an experiment

a five step process used by consumers when buying goods or services

stimulus

Consumer decision making process

need recognition

want

the type of decision making that requires moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category

involvement

routine response behavior

limited decision making

extensive decision making

10.

the most complex type of consumer decision making, used when buying an unfamiliar, expensive product or an infrequently bought item, requires use of several criteria for evaluating options and much time for seeking info

involvement

routine response behavior

limited decision making

extensive decision making

11.

the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of the behavior as they are transmitted from one generation to the next

culture

value

subculture

social class

12.

all of the formal and informal groups in society that influence an individual's purchase behavior

reference group

primary membership group

secondary membership group

aspirational reference group

13.

a method of classifying human needs and motivations into five categories in ascending order of importance: physiological, safety, social, esteem, and self-actualization

Maslow's hierarchy of needs

learning

stimulus discrimination

stimulus gerneralization

14.

True or False: A survey is a form of Primary Research.

True

False

15.

____ is published data that have been collected for some other purpose.

Primary Research

Secondary Research

Market Research

Observation Research

16.

A panel of 6 to 10 participants who are brought together to discuss their feelings, reactions, and attitudes regarding a product.

Experiment

Focus Group

Questionnaire

Observation

17.

___________________ needs are things we need to survive

Basic physiological

safety and security

love and belonging

esteem

18.

Feeling a part of a group helps us meet _______________ need

basic physiological needs

safety and security

love and belonging

esteem

19.

Steve Buscemi lost his job during the recession and then lost his home. Now he has to hope that he can find a shelter to stay at each night until he gets back on his feet. What level on need is he lacking?

Physiological

Esteem

Love and Belonging

Safety and Security

20.

Bruce Wayne lost both his parents in a shooting when he was young. He has a butler that watches over him, but he has trouble establishing meaningful relationships with others. What level of needs is he missing?

Physiological

Esteem

Love and Belonging

Safety and Security

21.

Items or services that people desire

wants

needs

demands

22.

Selecting one particular segment of a market to serve.

mass marketing

market segmentation

target marketing

23.

An example of Demographic segmentation would be

cities vs. towns

age

playing sports

how often you buy a product

24.

The target market is a group of consumers who

don't respond to any marketing

have very different wants and needs

have very similar needs and respond similarly to marketing

25.

Market Segmentation is a process of...

Dividing the market of potential customers into different groups and segments based on certain characteristics

Putting people into segments

Using customer information to get profit

26.

Advertising snow shovels would use the _______ approach

demographic

geographic

psychographic

behavioral

27.

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic

Demographic

Psychographic

Telepathic

28.

_______ divides buyers into different groups based on social class, lifestyle, and personality characteristics.

Demographic segmentation

Behavior segmentation

Psychographic segmentation

Geographic segmentation

29.

Marget Segmentation based on factors such as age, race, gender, income, etc

Demographics

Psychographics

Geographics

Targeting

Reset

Marketing Chapters 5-7

Total questions: 29

Worksheet time: 38mins

Similar Resources on Wayground