WorksheetsCommercialisation in Sport
Total questions: 10
Worksheet time: 5mins
Commercialisation is known as...
...the act of making something available for cheaper than competitors, with the aim of making a profit
...the act of making something available for sale, with the aim of making a profit
...the act of making something available for purchase, with the aim of making a profit
...the act of buying something available for purchase, with the aim of making a profit
Media and Business combine with Sport to form...
...the Golden Circle
...the Golden Triangle
...the Golden Three
...the Golden Triad
Sponsorship is defined as:
Financial support from an external benefactor
Promoting a product through various formats
A form of public support or approval
Financial gain through sales
The Golden Circle are the three elements:
Profit, Business and Media
Media, Business and Sports Clubs
Media, Clubs and Players
Business, Sport and Media
Which of these doesn't fit within the sport element of the golden circle
Players
Clubs
Spectators
Performers
TV companies pay to broadcast elite matches and this money is used to pay the wages of players - True or False?
True
False
BSkyB encouraged the premier league to form in 1992, why did they do this?
More profit from broadcasting elite games
BSkyB could bid for the rights to broadcast elite games
BSkyB had a strong hold on the football empire
BSkyB wanted to create elite level football
Media influence has a positive impact on sport, select the correct advantages to a sport.
Increase in grassroots participation
Increase in money to develop sport
A sponsor's name is linked with the success of the team/player
Scheduling to suit supporters
More competition leads to more training demands
Media influence has a positive impact on players, select the correct advantages to players
Higher wages
Role models are formed
More competition leads to more opportunities to compete
Sponsor's dictate a player's behaviour
More money to support player development
Media influence has a positive impact on spectators, select the correct advantages to spectators
Commentary is available for home viewers
Rules are changed to meet requirements
Media spotlight increases player pressure
Player mistakes become front page news
Scheduling makes live viewing difficult
