The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

The extent of the faithfulness of consumers to a particular brand.

The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.

The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

The fee a licensee pays up front in order to use trademarked property.

The extent of the faithfulness of consumers to a particular brand.

Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

Legal protection of original works and intellectual properties granted by the government to give their creators sole rights to them.

An organization or company that holds the rights to trademarked property.

The fee a licensee pays up front in order to use trademarked property.

Permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee, also called a royalty. → Licensing

A phrase that is easy to remember and represents a company or a product. → Slogan

The name and/or symbol used by a business (also called a signature). → Slogan

A financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time. → Naming Rights