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Service Innovation: Building The Innovation Case

Total questions: 10

Worksheet time: 4mins

Name
Class
Date
1.

If the switching cost is low, it will discourage people to enter the market.

a)

True

b)

False

2.

Which of the following is not a method of market segmentation?

a)

Geographic

b)

Histotrophic

c)

Psychographic

d)

Behavioristic

3.

Which of the following is not a method of forecasting innovation?

a)

Internal analysis

b)

External assessment

c)

Planning for action

d)

Customer or market survey

4.

The goal for scenario development is to plan for outcomes with the greatest impact and is most able to retain flexibility.

a)

True

b)

False

5.

What is this curve called?

a)

S-Shaped Logistics Curve

b)

Demand and Supply Curve

c)

Product Adoption Curve

d)

Diffusion Curve

6.

Which of these is not a factor influencing adoption?

a)

Characteristics of an Innovation

b)

Characteristics of Individual or Organisational Adopters

c)

Characteristics of the Environment

d)

Characteristics of the Economy

7.

What is not a valid way of choosing a technique for assessing risk?

a)

Nature of project

b)

Availability of information

c)

Company's culture

d)

Potential cost incurred

8.

How many levels of perceptions are there?

a)

1

b)

2

c)

3

d)

4

9.

What does the matrix-based portfolio consist of?

a)

Dogs, Problem Child, Bread and butter, Jewel

b)

Dogs, Problematic kid, Bread and butter, Gem

c)

Dogs, Problem child, Bread and butter, Pearl

d)

Dogs, Problematic kid, Bread and butter, Diamond

10.

When does knowledge building take place?

a)

Early stage

b)

Late stage