Research has shown that fear is never an effective emotional motive for customers.

Patronage purchasing is usually limited to large, expensive purchases.

The decision processes & actions of consumers as they buy services & products are known as buying behavior.

The strength of the need and urgency to satisfy the need is an important part of the first step in the consumer decision-making process.

When a purchase has been made, the consumer decision-making process has been completed.

A person's age has a major influence on consumer behavior.

Traditionally, culture has been defined by the activities, relationships, and institutions shared by a group of people over many generations.

Limited decision making is not strictly for expensive items.

Marketing that encourages customers to "join" their reference group by purchasing & using products & services preferred by group members is rarely effective.

Which of the following is an example of a final consumer?

Which of the following is at the top of Abraham Maslow's hierarchy of needs?

When you buy a Father's Day card for your dad to show him that you love him, which of the following is probably influencing you the most?

Patronage buying motives are based on

You just realized you need to buy a cake for your sister's birthday party, so you begin looking through the phone book for a nearby bakery. Which stage of the consumer decision-making process are you in?

Which step in the consumer decision-making process involves reaching an agreement with the business selling the product on what you will buy, the cost, the payment method and how you will receive the product.

The enduring pattern of emotions and behaviors that define an individual is known as

The history, beliefs, customs, and traditions of a group is called

What kind of decision making are you probably using when you buy a gallon of milk?

Extensive decision making

___ consumers buy goods and services to produce and market other goods & services or for resale.

An unfulfilled desire is called a(n) __

A(n) __ is anything you require to live.

The set of positive or negative factors that direct individual behavior is called ___.

Reasons to buy based on facts or logic are called __ motives.

The characteristics and character that make a person unique are called personal ___.

A set of characteristics uniting a group based on ancestry, country of origin, language, and traditions is known as ___.

__ is a frame of mind developed by a person's values, beliefs, and feelings.

A(n) __environment is made up of the groups and organizations that people live and interact with on a regular basis.

A(n) __ group is a group of people or an organization that an individual admires, identifies with, and wants to be a part of.

____ motives are the reasons that you buy.

Select the 3 categories of buying motives:

Be able to explain how customers become loyal to a product or business.