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WorksheetsChapter 3 Review
Total questions: 20
Worksheet time: 12mins
The ability to develop new ideas and to discover new ways of looking at problems and opportunities is called ____.
entrepreneurship
innovation
creativity
creative thinking
An entrepreneurial "secret" for creating value in the marketplace is ____.
applying creativity and innovation to solve problems
creating new products and services
learning by doing
applying lessons learned from history
Entrepreneurship is a constant process that relies on ____.
creativity, innovation, and profit
the ability to win over the consumer
creativity, innovation, and application in the marketplace
intellectual property rights
____ is necessary for building a competitive advantage and for business survival.
One single idea
A motivated owner
Creativity
A low-priced product
Creativity often involves creating something from nothing. However, it is more likely to result in ____.
elaborating on the present
putting old things together in new ways
taking something away to create something simpler or better
All of these
When developing creative solutions to modern problems, entrepreneurs must ____.
go beyond merely using whatever has worked in the past
limit the creative process to only profitable ventures
remember what has worked in the past
pay attention to limiting factors
Research into the operation of the human brain shows that each hemisphere of the brain ____.
develops symmetrically
controls similar functions
does not dominate the other hemisphere
processes information differently
All of the following represent barriers to creativity that entrepreneurs impose upon themselves EXCEPT ____.
focusing on being too logical
being too practical
blindly following the rules
searching for more than one answer
Entrepreneurs can stimulate their own creativity and encourage it among workers by ____.
expecting and tolerating failure
avoiding problems
limiting rewards
not taking chances
Which of the following is NOT one of the ways entrepreneurs can stimulate their own creativity and encourage it among their workers?
Provide creativity training
Encourage curiosity
View challenges as problems
Develop a corporate culture that both fosters and rewards creativity
Employees must be given the tools and resources they need to be creative. One of the most valuable set of resources is _____.
setting limits and providing challenges
establishing rules and guidelines
time, support, and encouragement
reinforce traditional problem solving methods
Which stage of the creative process requires one to develop a solid understanding of the problem or decision?
Investigation
Preparation
Illumination
Verification
____ thinking is the ability to see similarities and ______ thinking is the ability to see differences among various data and events.
Divergent; convergent
Convergent; divergent
Convergent; transformational
None of these
The focus of which of the following step in the creative process is to transform the idea into a reality?
Implementation
Preparation
Illumination
Verification
_____ is a process in which a small group of people interacts to produce a large quantity of imaginative ideas.
Groupthink
Mind-mapping
Brainstorming
Prototyping
Mind-mapping is a useful tool for jump-starting creativity. It includes all of the following EXCEPT _____.
sketching a picture to symbolize the problem or area of focus in the center of a sheet of paper
writing down every idea that comes into your mind, connecting each idea to the central picture
allowing your mind to rest for a few minutes before integrating the ideas
forcing creativity when ideas start to trickle
The three principles (three R's) of rapid prototyping are ____.
develop a rough model, rapidly, and for the right price
develop a compete model, rapidly, and for the right problem
develop a rough model, rapidly, and for the right problem
develop a right model, roughly, and for the right price
To which governmental office must applications for patents be submitted?
The U.S. Patent and Trademark Office
The individual State Offices of Patent Development
The Federal Trade Commission
The Securities and Exchange Commission
Any distinctive word, phrase, symbol, name, or logo a firm uses to distinguish itself or its products is called a _____.
trademark
patent
copyright
service mark
A _____ is an exclusive right that protects the creators of original works such as literary, dramatic, musical, and artistic works.
trademark
patent
coptyright
service mark
