WorksheetsHospitality Marketing Week 1
Total questions: 30
Worksheet time: 17mins
a niche market is
a small, easy to target portion of the market, usually with specific needs or desires
a segment of the market identified as a potential source of customers
a place where a group of people can shop for inexpensive items
a process in which something is placed into classes or groups
Market segmentation is
a combination of factors that can be controlled by a company to influence consumers to purchase its products
is the process of dividing a market of potential customers into groups based on having similar needs, wants, or demand characteristics
the process of distinguishing a product from others in the market
a segment of a retail store that caters to the elderly
What are the four P's of Marketing
Product, Price, People,Place
People, Profit, Promotion, Price
Product, Price, Promotion, Place
Product,Promotion ,Process People
______________ should be the foremost thought in anyone inventing a new product
Profit
Marketing
Pricing
Advertising
The purpose of advertising is
to persuade the consumer to buy a product or take some form of action
to provide profit to a product
to identify and meet the needs of the customer
to provide high degrees of customer satisfaction
Two goals of public relations are
to get the product recognized, provide a way to gain profit
to manage a crisis, to get the company's name out in front of the public in a positive way
translate the product information into another language, to persuade consumers to buy
to provide low cost advertising, to address product warranties
Strategy
is another word for a planned approach to meeting marketing goals
is another phase in the Marketing mix
is a product released by Comcast to improve customer relations
is a war game invented to meet the needs of a niche
There are four basic phases of a marketing plan
True
False
What stage is your product in if you are working with a new product?
Carry out the plan
Develop the plan
Research and define
Manage the plan
The three most common marketing philosophies are
Product, Profit, and People
community-based, market-based, and customer-based
Profit,Price, and Place
product-based,sales-based, and market-based
Tracking the progress of a product is found in the carry out the plan phase of marketing
True
False
Industry that develops and organizes destinations and then markets those destinations to travelers.
tourism
supplier
travel
travel agent
Travel for rest, relaxation, and enjoyment.
leisure travel
tourism
supplier
travel
International travel is travel within one country.
True
False
Car travel can be less expensive than other forms of travel, especially for a family.
True
False
What are the three major roles of a manager?
Control costs, increase sales, increase profits
Control costs, increase profits, hire the right people
Increase profits, hire the right people, train employees
Hire the right people, train employees, motivate employees
Any effort to inform, persuade, or remind potential customers about a product.
Promotions
Selling
Planning
Distribution
The group that is identified for a specific marketing program is
Marketing Concept
Marketing Mix
Target Market
Marketing Strategies
Which is a benefit of marketing?
New and Improved products
Lower prices
Economic Utility
None of these
All of these
Grouping people with similar attitudes, interests, and opinions as well as lifestyles and shared values is
Demographics
Psychographics
Geographics
Behavioral Characteristics
