NEW
Font size
WorksheetsProduct life cycle and Boston matrix
Total questions: 20
Worksheet time: 10mins
What are the four stages of the product life cycle?
introduction, sales, growth, decline
Introduction, maturity, decline, growth
Introduction, growth, maturity, decline
Growth, maturity, decline, end
What is the introduction phase of the product life cycle?
The product grows as soon as it is launched into the market.
The high awareness of the product means that the product is already making profit.
The product is introduced to the market so sales and revenue are high.
The product is just launched into the market and sales are very low as customers aren’t aware of the product.
Which product is in the growth phase of the product life cycle?
iPhone XS
Dairy Milk
Dyson vacuum
iPod
Which stage means that the product is at maximum sales and sales are starting to slow down?
Introduction
Maturity
Decline
Growth
What strategy can be used to continue the sales of a product for longer?
Advertising strategy
Marketing strategy
New product strategy
Extension strategy
In the maturity phase...
pricing may be lower as there is high competition.
pricing stays the same as there is no new competition.
sales continue to grow as there are new customers.
When does the business have to decide whether to discontinue the product?
Before it is launched into the market
All the time that the product is on the market
Maturity phase
Decline phase
What is the product life cycle used for?
See which product in a business is the most successful.
Predict the likely shape of sales of any product.
See how much advertising a business has used.
Calculate the number of customers a product has.
What are the four stages of the Boston Matrix?
Dog, question mark, star, cash cow
Dog, question mark, moon, cat
Cat, question mark, moon, dog
Moon, cash cow, question mark, dog
What are the two axis of the Boston Matrix?
Sales and market growth
Market growth and market share
Revenue and costs
Why do businesses use the Boston Matrix?
To analyse how much money it costs to produce the product.
To determine the success of each product and where to allocate investment into their products.
To know how to maximise profit of each product.
Which catagory is a high growth product with a big market share?
Cash cow
Dog
Star
Question mark
Which category needs little investment to continue being successful?
Question mark
star
Dog
Cash cow
What are the characteristics of a dog?
The business needs to consider whether is it worth investing in and usually dogs are discontinued as they don’t make enough revenue.
The business invests a lot of money into the advertising of the product.
The product is one of the most successful of a businesses portfolio.
Sales may be low but they have a high market share.
What category do all stars try to move into?
Cash cow
Question mark
Dog
Cat
What is a drawback of the Boston Matrix?
It gives very accurate information
It is easy to use.
It is only a snapshot of the products current position.
What is an example of a cash cow?
Dairy Milk
iPhone XR
Wii
MP3 Player
What are the axis of the product life cycle?
Sales and costs
Time and profit
Time and sales
Sales and output
What product has low market growth with high market share?
Star
Cat
Cash cow
Question mark
What is an example of an extension strategy?
Increased advertising
New model of the product
Higher pricing
