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VB: Promotion with Social Media #8

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What matters most to social media users?

a)

Data format

b)

Authenticity

c)

Design style

d)

Ease of use

2.

What type of advertising is it when you're served an online ad for a band after performing a search for that band?

a)

Related advertising

b)

Sticky advertising

c)

Contextual advertising

d)

Blunt advertising

3.

A marketing campaign that starts small and grows by being shared over social media is known as

a)

Viral marketing

b)

Echo marketing

c)

Shared marketing

d)

Passionate marketing

4.

A term that describes a push that inclues TV, billboards, radio and online advertising.

a)

Press release

b)

Signing day

c)

Sales pitch

d)

Marketing campaign

5.

Social media based on a customers own self-reported taste is:

a)

Teams

b)

Individuals

c)

Groups

d)

Clubs

6.

What action is a hallmark of Facebook?

a)

Waving

b)

Giving a shout-out

c)

Liking

d)

Friending

7.

What is not a characteristic of social media?

a)

Collectiveness

b)

Transparency

c)

Participation

d)

Distance

8.

Social networks allows people to come together based on which attribute?

a)

Eye Color

b)

Location

c)

Shared interests

d)

Age

9.

Jacey posts two products on Burlington Buy Sell & Trade . Each of them costs $20. 6,000 people see your post to sell two products. If 5,000 buy both products and 1,000 buy only one product, how much will she make?

a)

$220,000

b)

$120,000

c)

$100,000

d)

$180,000

10.

An ad targets an audience of 900,000. If men account for 55% of the audience, how many women would be targeted?

a)

495,000 women

b)

405,000 women

c)

400,000 women

d)

385,000 women