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test 5

Total questions: 31

Worksheet time: 16mins

Name
Class
Date
1.

Old Navy offers free shipping for online orders. This is an example of which part of the marketing plan?

a)

Situational Analysis

b)

Objectives

c)

Strategies

d)

Action plan

2.

A skirt costs $10 to make and sells for $15.The profit margin is $5. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

3.

When considering inventory,one must factor how much space is necessary for the supply on hand. This is an example of which part of the marketing mix?

a)

product

b)

price

c)

place

d)

promotion

4.

Which part of the marketing plan ensures that the marketing efforts remain on track and that the funds are spent wisely?

a)

Tactic

b)

Objectives

c)

Strategies

d)

Action plan

5.

In which part of a situation analysis should Matt describe why his product is better than others?

a)

Competition

b)

Target Market

c)

Objectives

d)

Action plan

6.

Which part of the marketing plan is a snapshot of the environment that a business has been operating in a given time?

a)

Situation analysis

b)

Objectives

c)

Strategies

d)

Tatics

7.

Troy is working on his business' long term goals. Which part of the marketing plan is Troy working on?

a)

Situational analysis

b)

Objectives

c)

Strategies

d)

Tactics

8.

Marketing and corporate goals are addressed in which part of the marketing plan?

a)

Competition

b)

Target Market

c)

Objectives

d)

Action plan

9.

A timeline keeps the business on track and moves the plan forward.This is which part of the marketing plan?

a)

Tatic

b)

Objectives

c)

Strategies

d)

Action Plan

10.

Selling 1,000 yards of polar fleece fabric in the month of December is a well-defined SMART goal for a fabric store. Which part of the marketing plan should this goal be placed?

a)

Competition

b)

Target Market

c)

Objectives

d)

Action Plan

11.

A one year promotional plan for advertising,sales promotion,public relations,and personal selling are in which part of the marketing plan?

a)

Situational analysis

b)

Objectives

c)

Stratrgies

d)

Tactics

12.

Susan is considering the color,style,and quality of her new outfit.This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

13.

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even.This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

14.

Kristie pays Google a monthly fee for her line of jewelry to pop up on Internet searches.This is an example of which part of the Marketing Mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

15.

Cole considers whether or not he should sell his products on the internet.This is which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

16.

Cove fabrics has a large billboard downtown.This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

17.

In which part of the marketing plan do you make decisions regarding, product,price,place and promotion?

a)

Situational analysis

b)

Objectives

c)

Strategies

d)

Tactics

18.

Levi Strauss & Co sources cotton from India, uses textile mills in China to manufacture denim, and has jeans manufactured in mexico.This is an example of:

a)

balance of trade

b)

globalization

c)

tarriffs

d)

quotas

19.

Nike uses "Just Do It" to brand their apparel items.This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

People

20.

Megan is working on her marketing plan and is listing what her apparel line offers compared to what other apparel lines offer. She is considering which part of the situation analysis.

a)

Competition

b)

Target Market

c)

Objectives

d)

Action plan

21.

To increase sales, Old Navy offers reward points points for future purchases.This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

22.

When a business reaches its break-even point,they have covered their costs and are ready to make a profit. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

23.

Cove Fabrics gives store credit instead of a full refund for returned items. This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion

24.

Which type of plan will Allison create that includes yearly objectives to promote her fashion accessory business ?

a)

Financial

b)

Marketing

c)

Start-Up

d)

Target

25.

Which part of the marketing plan includes,holding a specific sale at a certain time of the year?

a)

Situation Analysis

b)

Objectives

c)

Action Plan

d)

Tactics

26.

Belk defines the demographic and geographic records of an area,to determine a new store location. Which part of the marketing plan is this?

a)

Competition

b)

Target market

c)

Objectives

d)

Action plan

27.

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

a)

competition

b)

target market

c)

objectives

d)

action plan

28.

Time lines, budgets,and metrics are addressed in which part of the marketing plan?

a)

tactics

b)

objectives

c)

startegies

d)

action plan

29.

which part of the marketing mix includes profit margins?

a)

Product

b)

Price

c)

Place

d)

Promotion

30.

During which part of the marketing plan does one consider how their product is different or better than competition?

a)

Stituation analysis

b)

Objectives

c)

Startegies

d)

Tactics

31.

Ralph Lauren uses a polo player on a horse to brand their apparel items.This is an example of which part of the marketing mix?

a)

Product

b)

Price

c)

Place

d)

Promotion