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AAVTC 2nd Quarter Final Exam REVIEW 2

Total questions: 60

Worksheet time: 55mins

Name
Class
Date
1.

TV advertising:

a)

Sound only

b)

Sight only

c)

Combines sight and sound

2.

What type of propaganda is this?

a)

Testimonial

b)

Bandwagon

c)

Name Calling

3.
a)

Testimonial

b)

Expert Opinion

c)

Plain Folks

4.
Which statement describes bandwagon?
a)
Everyone has XYZ, so don't be the last one to buy an XYZ!
b)
You should buy one because I said so.
c)
If you buy one, you get one free!
d)
Buying this supports hungry children in Venezuela.
5.

In a testimonial, advertisers use ______ to sell their products.

a)

music

b)

free stuff

c)

chocolate cake

d)

celebrities

6.

A business that specializes in developing ads and ad campaigns for clients is called a(n) ______.

a)

advertising agency

b)

message bureau

c)

media partnership

d)

production company

7.

A series of ad messages that share a single idea and theme is called an advertising ______.

a)

blitz

b)

campaign

c)

push

d)

volley

8.
A technique that makes consumers feel left out if they do not buy the product
a)
avant-garde
b)
testimonials 
c)
bandwagon
d)
transfer 
9.

A technique that focuses on the best features, and leaves out or lies about problems

a)

bandwagon

b)

name calling

c)

transfer

d)

card stacking

10.

Who is the target audience?

a)

a group of people who are most likely to want the product being advertised

b)

a group of people who are responsible for producing something

c)

a group of people who are in charge of the company advertising

11.

Who is the target audience of this advertisement?

a)

People who are interested in sea voyage

b)

people who are interested in ships

c)

people who have an interest in cars

12.

What is a logo?

a)

a picture showing the product advertised

b)

a phrase associated with a product

c)

a symbol a company uses for its brand

13.

Which company uses this logo?

a)

Pizza Hut

b)

Dominos

c)

Little Caesars

14.

Which company uses this logo?

a)

Microsoft

b)

Android

c)

Samsung

15.

Advertisements are to attract and persuade consumers to buy the products or services

a)

True

b)

False

16.

What type of technique or strategy is used for this advertisement?

a)

Sponsorships

b)

Celebrity endorsements

c)

Emotional appeal

d)

Gifts

17.
What type of propaganda makes you want to jump in and follow everyone else?
a)
bandwagon
b)
testimonial
c)
flash in the pan
d)
flavor of the day
18.

What type of propaganda uses negative words or feelings against an idea, product or person?

a)

name calling

b)

transfer

c)

glittering generalities

d)

snob appeal

19.
Newspaper Advertisement: A message that appeals to ordinary people, like you and me.
a)
bandwagon
b)
emotions
c)
plain folks
d)
name calling

20.
Television Advertisement: Rush to shop at Super-Mart this weekend, everyone is doing it!
a)
emotional
b)
glittering generality
c)
testimonial
d)
bandwagon
21.
a)
Bandwagon
b)
Slogan
c)
Testimonial
d)
Glittering Generalities
22.
a)
Transfer
b)
Slogan
c)
Bandwagon
d)
Repetition
23.
a)
Testimonial
b)
Name Calling
c)
Card Stacking
d)
Repetition
24.

What propaganda technique is being used?

a)

testimonial

b)

plain folks

c)

band wagon

d)

emotional appeal

25.

What propaganda technique is being used?

a)

Plain Folks

b)

Testimonial

c)

Ordinary People

d)

Transfer

26.
Which propaganda technique is used here?
a)
Name calling
b)
Transfer
c)
Bandwagon
d)
Repetition
27.
a)
Card Stacking
b)
Bandwagon
c)
Transfer
d)
Glittering Generalities
28.
a)
Bandwagon
b)
Card Stacking
c)
Slogan
d)
Repetition
29.

Any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.

a)

Persuasion

b)

Bias

c)

Propaganda

30.
Which type of communication is shown in this image?
a)
Accurate
b)
Propaganda
c)
Symbolism
d)
Bias
31.
This propaganda poster is trying to get people to
a)
Enlist in the Military
b)
Dehumanize the Enemy
c)
Produce or Conserve Resources
d)
Finance the War
32.
The purpose of this propaganda poster is to get people to
a)
Enlist in the Military
b)
Dehumanize the Enemy
c)
Produce or Conserve Resources
d)
Finance the War
33.
What does this poster ask people to do?
a)
Enlist in the Military
b)
Dehumanize the Enemy
c)
Produce or Conserve Resources
d)
Finance the War
34.
What propaganda technique is being used in this poster?
a)
bandwagon
b)
characture
c)
humor
d)
demonization
35.
Television Advertisement: Get all of your stains out by using new and improved Ultra Suds and wash your blues away!
a)
bandwagon
b)
testimonial
c)
glittering generalities
d)
name calling

36.

We saw a video about a company, LatinWorks, that specializes in developing multicultural ads and ad campaigns for clients. This business is called a(n) ______.

a)

advertising agency

b)

message bureau

c)

media partnership

d)

production company

37.

Multicultural advertising means that the ads include...

a)

people of similar backgrounds

b)

people of different races and cultures

c)

different kinds of animals

d)

people and animals

38.

Another word for finding and hiring actors for commercials is...

a)

building

b)

searching

c)

casting

39.

An example of a stereotype in advertising is/was...

a)

Frito Bandido

b)

Ronald McDonald

c)

Chester Cheetah

d)

I'm lovin' it

40.

An advertisement that is effective

a)

gets your attention

b)

is forgetable

c)

is ugly

d)

not noticeable

41.

A group of people that advertisers are trying to influence.

a)

mariachi band

b)

millenial

c)

target audience

d)

perception

42.

Teamwork can also be part of Graphic Design.

a)

true

b)

false

43.
Leading lines may guide your eyes through a photograph. True or false: This image clearly demonstrates the use of leading lines. 
a)
True
b)
False
44.
Which composition technique does this photograph best demonstrate?
a)
Rule of Thirds
b)
Symmetry
c)
Worm's Eye View
d)
Cropping
45.
Deciding what to include within your photograph to bring focus to one's subject as demonstrated by the photo. 
a)
rule of thirds
b)
leading lines
c)
framing
46.
Which composition technique does this photograph best demonstrate?
a)
Symmetry
b)
Depth
c)
Cropping
d)
Worm's Eye View
47.
Which composition technique does this photograph best demonstrate?
a)
Cropping
b)
Bird's Eye View
c)
Leading Lines
d)
Forced Perspective
48.
Which composition technique does this photograph best demonstrate?
a)
Balance
b)
Symmetry
c)
Forced Perspective
d)
Bird's Eye View (Viewpoint)
49.
What kind of composition is this?
a)
Symmetry
b)
Rule of Thirds
c)
Color
d)
Repeating Pattern
50.
What kind of composition is this?
a)
Framing
b)
Point of View (Viewpoint)
c)
Rule of Thirds
d)
Color
51.
This is dividing a photo into 9 equal segments with 2 vertical lines and 2 horizontal lines. 
a)
Leading Lines
b)
Rule of Thirds
c)
Framing
d)
Depth
52.
This picture is a good example of which rule of photography...
a)
Balancing Elements
b)
Depth
c)
Cropping
d)
Rule of Thirds
53.
The following picture is a good example of which rule of photography...
a)
Leading Lines
b)
Cropping
c)
Depth
d)
Framing
54.
Which composition element is most prominent in this image?
a)
simplicity
b)
framing
c)
rule of thirds
d)
unusual angle
55.
What's the best definition of symmetry in photography?
a)
The image is mirrored side to side, top to bottom, or both
b)
The image is asymmetrically balanced
c)
The subject is framed by objects in the foreground or background
d)
The subject is located at imaginary intersection points
56.
Best definition for Pattern in photography
a)
A picture of fabric with a pattern on it
b)
Multiple lines
c)
Lines that lead the eye from the foreground to the background
d)
A repeating element of art (line, shape, value, etc.)
57.
Which composition technique does this photograph best demonstrate?
a)
Cropping
b)
Bird's Eye View
c)
Leading Lines
d)
Forced Perspective
58.

What composition rule refers to creating a border around a photo by placing objects in the foreground to draw the attention to the center of interest?

a)

Framing

b)

Center of interest

c)

Rule of Thirds

59.
What do the lines do in this picture?
a)
Cause distraction
b)
Lead your eye to the center
c)
Distort the angle
d)
Contribute to the Rule of Thirds
60.
Which image most closely aligns with the Rule of Thirds?
a)
The Left Image
b)
The Right Image
c)
Both Images
d)
Neither Image

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