WorksheetsIntro to Business Final Fall 18
Total questions: 21
Worksheet time: 9mins
Name
Class
Date
1.
What type of organization focuses on providing a service, but not to make a profit?
a)
non profit
b)
franchise
c)
cooperative
d)
corporation
2.
A business that moves goods from one business to another is called a(n)
a)
distributor
b)
transporter
c)
intermediary
d)
wholesaler
3.
__________ is the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services.
a)
marketing
b)
management
c)
accounting
d)
finance
4.
What type of business is owned and operated by its members?
a)
nonprofit
b)
franchise
c)
cooperative
d)
sole proprietorship
5.
What is Taco Bell an example of?
a)
sole proprietorship
b)
partnership
c)
franchise
d)
cooperative
6.
Which one is not one of the three main types of business organizations?
a)
sole proprietorship
b)
partnership
c)
franchise
d)
corporation
7.
What is a pathway to direct products to consumers?
a)
channel of distribution
b)
direct distribution
c)
indirect distribution
8.
Break-even point is the point as which total revenues equals total costs and expenses of developing and offering a product or service.
a)
true
b)
false
9.
What are facts about the population?
a)
demographics
b)
marketing research
c)
marketing analysis
10.
What helps companies focus on the people most likely to buy their goods or services?
a)
target marketing
b)
market analysis
c)
market segmentation
11.
Some people support the inclusion in the marketing mix of a fifth "p," which stands for
a)
people
b)
parts
c)
purchasing
d)
preferences
12.
What is a formal chain of command with one person at the top?
a)
hierarchy
b)
bureaucracy
c)
corporate culture
d)
dynasty
13.
What is a variety of people with different backgrounds and identities?
a)
diversity
b)
culture
c)
stereotypes
d)
bureaucracy
14.
What is discrimination on the basis of age?
a)
ageism
b)
discrimination
c)
diversity
d)
baby boom generation
15.
What is a company's shared values, beliefs, and goals?
a)
corporate culture
b)
culture
c)
business etiquette
d)
bureaucracy
16.
What consists of people born between 1946 and 1964?
a)
baby boom generation
b)
generation x
c)
generation y
d)
millennials
17.
Companies thrive when they have diversity.
a)
true
b)
false
18.
What is a broadcast made on the Internet?
a)
pop-up ad
b)
webcast
c)
infomercial
d)
infocast
19.
The number of homes or people exposed to an ad is called
a)
frequence
b)
audience
c)
impression
20.
Magazine ads have a longer life than newspaper ads.
a)
true
b)
false
21.
The average person sees many advertisements every day.
a)
true
b)
false
100 %
