the presentation of stories in a

way that is intended to provoke public interest or

excitement, at the expense of accuracy.

Literally, a small sized newspaper now

used to describe newspapers that cover ‘soft’ or

sensational news such as scandal, celebrities, and

entertainment business. The Sun or Daily Mirror

are examples.

– anyone must be free to

set up a newspaper and newspapers must not be

censored or controlled by the state, in order to

provide democratic freedom of expression.

Literally, a large sized newspaper

now used to describe ‘quality press’, newspapers

that cover mostly ‘hard’ or serious news stories,

such as politics, business, foreign affairs. The

Observer is an example.

The presentation of stories in a

way that is intended to provoke public interest or

excitement, at the expense of accuracy.

News that tries to present both sides

of an issue

The use of sensational headlines or

images to attract click throughs on a website.

Serious news stories about

sometimes difficult topics.

More to the right, supporting the Conservatives

Centre and centre left supporting Liberal Democrats and Labour

Far right supporting UKIP

Monthly UK online readers are

 More female (80%) than male (20%)

 Older (one-third 35-50, two-thirds 50 plus)

 Upmarket (higher social class)

 Mostly reading print (two-thirds)

Monthly UK online readers are

 More male (65%) than female (35%)

 Relatively young (one-third 15-24, two-thirds 35 plus)

 Lower social class

 Mostly using mobiles (two-thirds)

Monthly UK online readers are

 Slightly more male (55%) than female (45%)

 Relatively young (one-third 15-24, two-thirds 35 plus)

 Upmarket (higher social class)

 Mostly using mobiles (two-thirds)

British Politics and the Government

Celebrity Gossip

Entertainment

Sporting News

Newspapers are not usually profitable but are seen as

gaining political and social influence, so are often owned

by rich individuals rather than conglomerates. Newspaper-

owning businesses tend to specialise in newspaper (and

sometimes magazine) publishing rather than a range of

media.

Newspapers are usually profitable, so are often owned by conglomerates. Newspaper-owning businesses tend to have other businesses unrelated to newspapers.

Licence fees

Paywalls for online content

Membership

Advertising (print and online)

Sponsored content

The name of the newspaper on the front cover

A panel or box containing images and/or extra information.

A brief introductory summary of an article in a newspaper or on a website, typically appearing

immediately after the headline and typographically distinct from the rest of the article.

A websites set of links to other pages within the website.

The name of the newspaper on the front cover

A quote in larger font outside the column that highlights aspects of the article

Sidebar – a panel or box containing images and/or extra information.

A brief introductory summary of an article in a newspaper or on a website, typically appearing

immediately after the headline and typographically distinct from the rest of the article.

A websites set of links to other pages within the website.

A quote in larger font outside the column that highlights aspects of the article

Sidebar – a panel or box containing images and/or extra information.

A brief introductory summary of an article in a newspaper or on a website, typically appearing

immediately after the headline and typographically distinct from the rest of the article.

Fictional Stories

Hard news stories updating on events

Opinion pieces

Opinion pieces that can offer deeper understanding of events

-In-depth interviews with people in the news

Newspaper readership can still be used as a symbol of one’s social

identity. The term ‘Guardian reader’ connotes a certain type of

social attitude and the Observer similarly reinforces a set of social

and political attitudes. Observer readers like to think of themselves

as open-minded. Even if a reader does not agree with a viewpoint

the newspaper puts forward, they may still be agreeing with the

values being supported, thus reinforcing their own values.

Newspapers offer stories and opinions to readers that may form

the basis of conversations with others. Reading news and opinion

about society, politics, sporty and culture may help audiences feel

more strongly that they are members of a common culture.

Reading articles by familiar columnists and responding with tweets,

Instagram comments, etc, may replace real interactions for some

readers.

Newspaper readership can still be used as a symbol of one’s social

identity. The term ‘Guardian reader’ connotes a certain type of

social attitude and the Observer similarly reinforces a set of social

and political attitudes. Observer readers like to think of themselves

as open-minded. Even if a reader does not agree with a viewpoint

the newspaper puts forward, they may still be agreeing with the

values being supported, thus reinforcing their own values.

Newspapers offer stories and opinions to readers that may form

the basis of conversations with others. Reading news and opinion

about society, politics, sporty and culture may help audiences feel

more strongly that they are members of a common culture.

Reading articles by familiar columnists and responding with tweets,

Instagram comments, etc, may replace real interactions for some

readers.

Humour – in punning headlines, cartoons or comedic

opinion pieces such as those from David Mitchell in the

Observer, funny audience comments

Games, puzzles, crosswords

Diversion into the celebrity world of ‘glamour’

Arts and literature sections offer extremely well-written

think pieces and reviews.

Hard news stories updating on events