This persuasive technique makes a product sound unbelievably fabulous with fluffy, meaningless words. There's no substance...they're just "the best."

To attract buyer who desires an elite, upper-class status...one with a glamorous, ritzy lifestyle...advertisers might use this technique.

Which advertisement is using Emotional Appeal?

True or False? Avant Garde advertising appeals to consumers who see themselves as trendsetters, always having the newest item on the market.

This persuasive technique is the opposite of Snob Appeal. The product appeals to ordinary, everyday people.

"Everybody loves our product, so you'll love it, too" or "Billions served daily" are both examples of this persuasive ad technique.

What kind of advertising technique is being used here?

Which persuasive advertising technique is on display here?

Which persuasive advertising technique is being used?

Which persuasive ad technique is being used here?

Pick TWO advertising techniques that you recognize in this Capital One ad.

Which advertising technique is used in this Athleta commercial?

Name-calling creates a ______________________ about the competitor's product.

Which persuasive advertising technique is being used in this ad?

Every advertisement has a purpose, just as every author's writing has a purpose. What is the purpose of advertising?

Which persuasive advertising technique is used here?

Choose the print ad that is using visual Humor Appeal.

Which persuasive advertising technique is used in this print ad?