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WorksheetsMarketing Final Exam Review
Total questions: 73
Worksheet time: 37mins
Name
Class
Date
1.
Which of the following is an example of how Lone Star Empanadas Food Truck could use primary research to make decisions?
a)
Conduct a focus group on their favorite truck brand
b)
Look up census information to find the size of their market
c)
Look up demographic information on the internet
d)
Send out a survey to customers asking what fillings they prefer in their empanadas
2.
Dale recently purchased a new high dollar sports car. The car gave him feelings of power, prestige, and social approval. Which buying motive most affected his purchasing decision?
a)
Suggestion
b)
Rational
c)
Emotional
d)
Patronage
3.
What is the activity and process for creating, communicating, delivering, and exchanging goods and services that have value for customers?
a)
Marketing
b)
Economics
c)
Utility
d)
Promotion
4.
Which FOUR of the following are elements of the marketing mix (4P's)?
a)
Publicity, Price, Place, Product
b)
Product, Place, Promotion, Price
c)
Place, Price, Promotion, Process
d)
Publicity, Process, Price, Product
5.
Selling is a process that involves solving a customer's problems with a product or service. What are common steps in most sales processes?
a)
Identify the problem, collect data, evaluate solutions, implement best alternative
b)
Greeting, servicing wants, product merchandising, suggestion marketing, time of day, cold-calling, open, contract-signing
c)
Decided, undecided, rational, emotional, impulsive, implement research results
d)
Approach, determining needs, product presentation, overcoming objections, close, suggestion selling, follow-up
6.
Which segmentation method groups consumers based on where they live or work?
a)
Demographics
b)
Psychographic
c)
Behavioral
d)
Geographics
7.
Coca-Cola created a press release describing the firm's efforts to protect the polar bear population. Which element of the promotional mix is being used?
a)
Sales promotion
b)
Public relations
c)
Personal selling
d)
Advertising
8.
A company engaged in B2B marketing would focus on which type of client?
a)
Mother at a grocery store
b)
Teenager at a mall
c)
Child in a toy store
d)
Decision-maker in a business
9.
If prices for a basic camera increase, what happens to the quantity demanded for that camera?
a)
Quantity demanded increases
b)
Quantity demanded decreases
c)
Quantity demanded doubles
d)
Quantity demanded stays the same
10.
This market segmenting involves studies of consumers based on their attitudes, lifestyle, and values.
a)
Geographic
b)
Demographic
c)
Behavioral
d)
Pyschographic
11.
This market segmentation involves segmenting a market based on rate of use, shopping patterns, or product benefits.
a)
Geographic
b)
Demographic
c)
Behavioral
d)
Pyschographic
12.
This market segmentation refers to segmenting a market based on where people live.
a)
Geographic
b)
Demographic
c)
Behavioral
d)
Pyschographic
13.
This market segmentation refers to statistical data or information concerning a person's age, gender, income level, occupation, etc.
a)
Geographic
b)
Demographic
c)
Behavioral
d)
Pyschographic
14.
Luxury look and feel
a)
Feature
b)
Benefit
15.
Automatic transmission
a)
Feature
b)
Benefit
16.
Leather interior
a)
Feature
b)
Benefit
17.
Leather interior
a)
Feature
b)
Benefit
18.
Easy gear shifting
a)
Feature
b)
Benefit
19.
Increased safety
a)
Feature
b)
Benefit
20.
Which term refers to the percentage of a market controlled by a specific company?
a)
Market segmentation
b)
Market segmentation
c)
Market share
d)
Market research
21.
Match the specific phase of the product life cycle with its correct step or decision. Sell off product because of decreased profit
a)
Maturity
b)
Growth
c)
Decline
d)
Introduction
22.
Match the specific phase of the product life cycle with its correct step or decision. Obtaining patents and trademarks
a)
Maturity
b)
Growth
c)
Decline
d)
Introduction
23.
Match the specific phase of the product life cycle with its correct step or decision. Focus on customer satisfaction to increase sales
a)
Maturity
b)
Growth
c)
Decline
d)
Introduction
24.
Match the specific phase of the product life cycle with its correct step or decision. Lowering cost and advertising to reinforce brand
a)
Maturity
b)
Growth
c)
Decline
d)
Introduction
25.
What are concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase?
a)
Suggestions
b)
Layman's terms
c)
Objections
d)
Selling points
26.
Which term is used to describe the rivalry among businesses in order to gain customers?
a)
Markup
b)
Monopoly
c)
Competition
d)
Niche
27.
Which segmentation method groups consumers based on attitudes, lifestyles, and their interests?
a)
Psychographic
b)
Demographics
c)
Behavioral
d)
Geographics
28.
Which term refers to the value of money placed on a good or service?
a)
Revenue
b)
Price
c)
Cost of goods sold
d)
Return on investment
29.
What is the term used to describe a group of people that an organization has decided to aim its marketing efforts towards?
a)
SWOT analysis
b)
Target Market
c)
Focus group
d)
Market share
30.
Rob’s Cheese Factory makes a fantastic cheese curd that’s available in many local grocery stores at a competitive value. However, the customers don’t recognize his brand. Which of the 4 P’s is Rob missing?
a)
Product
b)
Price
c)
Place
d)
Promotion
31.
What is a formal written document that identifies a company's target audience, and directs marketing activities to reach that audience?
a)
SWOT analysis
b)
Press release
c)
Marketing concept
d)
Marketing plan
32.
ACME is an intermediary that purchases meat, dairy, and vegetables from local farmers and then resells the products to local restaurants. What role in the channel of distribution does ACME provide?
a)
Agent
b)
Retailer
c)
Wholesaler
d)
Consumer
33.
Mike’s Hamburger Joint serves great hamburgers at a good deal, and is very present on social media. However, their parking lot is difficult to access. Which of the 4 P’s is preventing Mike’s Hamburger Joint from successful marketing?
a)
Price
b)
Product
c)
Promotion
d)
Place
34.
Which element of the promotional mix is a form of non-personal promotion in which companies pay to promote ideas, goods, or services?
a)
Personal selling
b)
Advertising
c)
Public relations
d)
Sales promotions
35.
Identify which of the following is not a niche market
a)
ESPN
b)
Chevrolet
c)
Harley Davidson
d)
PetSmart
36.
Each time a customer purchases a snow cone, they receive a stamp on a punch card. After 10 stamps, the customer receives a free snow cone. This is an example of which type of sales promotion?
a)
Retailer coupon
b)
Mail-in rebate
c)
Loyalty program
d)
Product sponsorship
37.
Billboard about the upcoming Spring Festival
a)
Direct mail
b)
Digital app
c)
Outdoor
d)
Broadcast
38.
Commercials that pop-up while streaming music
a)
Direct mail
b)
Digital app
c)
Outdoor
d)
Broadcast
39.
Pop-up ad on a cell phone game
a)
Direct mail
b)
Digital app
c)
Outdoor
d)
Broadcast
40.
Postcard announcing spring sports registration deadlines
a)
Direct mail
b)
Digital app
c)
Outdoor
d)
Broadcast
41.
Which sales activity is designed to invest in developing long-term customer relationships as opposed to closing the sale today?
a)
Address customer issues immediately
b)
Demonstrate features and benefits
c)
Overcome customer objections
42.
What is obtaining a positive agreement from the customer to buy a good or service?
a)
Answering an objection
b)
Closing the sale
c)
Following up after the sale
d)
Presenting the product
43.
What is the term used to describe the process where companies study the internal and external factors affecting marketing strategies?
a)
Promotional plan
b)
The 4 P’s
c)
SWOT analysis
d)
Sales forecasting
44.
What is the path a product takes from a manufacturer to the final consumer?
a)
Marketing Information Management
b)
Product Life Cycle
c)
Channel of Distribution
d)
Market Segmentation
45.
Which term refers to the assortment of goods and services a company sells?
a)
Product concept
b)
Marketing plan
c)
Marketing mix
d)
Product mix
46.
What is the purpose for brainstorming & screening in product/service management?
a)
Maintain revolving inventory
b)
Evaluate feedback from competitors
c)
Generate new product ideas
d)
Evaluate management effectiveness
47.
Public Service Announcement, News Release
a)
Personal selling
b)
Public relations
c)
Sales promotion
d)
Advertising
48.
Salespeople, Telemarketers
a)
Personal selling
b)
Public relations
c)
Sales promotion
d)
Advertising
49.
Coupons, Sweepstakes
a)
Personal selling
b)
Public relations
c)
Sales promotion
d)
Advertising
50.
Television, Newspaper
a)
Personal selling
b)
Public relations
c)
Sales promotion
d)
Advertising
51.
If the price of corn increases, what will happen to the quantity demand of corn?
a)
Increases
b)
Reach equilibrium
c)
Decreases
d)
Remain unchanged
52.
Which type of marketing segmentation looks at a person’s age, gender, or ethnic background?
a)
Geographics
b)
Behavioral
c)
Demographics
d)
Psychographic
53.
Match the research source to the correct research type. U.S. Government Census data
a)
Trade publication
b)
Observations
c)
Secondary
d)
Primary
54.
Match the research source to the correct research type. Telephone surveys
a)
Trade publication
b)
Observations
c)
Secondary
d)
Primary
55.
Match the research source to the correct research type. Focus group
a)
Trade publication
b)
Observations
c)
Secondary
d)
Primary
56.
Match the research source to the correct research type. Personal interview
a)
Trade publication
b)
Observations
c)
Secondary
d)
Primary
57.
Match the research source to the correct research type. U.S. Department of Commerce
a)
Trade publication
b)
Observations
c)
Secondary
d)
Primary
58.
As part of their recent advertising campaign, ACME Shoe Company had athletes put pictures of their shoes on Instagram. What type of promotional tool is ACME using?
a)
Point of sale
b)
Social media
c)
Social transit
d)
Outdoor sales
59.
Which term refers to a group of closely related products within the product mix?
a)
Product planning
b)
Product modification
c)
Product line
d)
Product item
60.
At which stage does sales revenue equal the costs and expenses of making and distributing a product?
a)
Break-even point
b)
Price of the product
c)
Return on investment
d)
Demand for the product
61.
Which function of marketing gathers, stores, and analyzes information about customers, trends, and competing products?
a)
Product Service Management
b)
Market Planning
c)
Marketing Information Management
d)
Channel Management
62.
Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience
a)
Marketing Information Management
b)
Promotion
c)
Marketing Planning
d)
Pricing
63.
Gathering, storing, and analyzing information, customers, trends, and competing products
a)
Marketing Information Management
b)
Promotion
c)
Marketing Planning
d)
Pricing
64.
Determine how much to charge for goods and services in order to make a profit
a)
Marketing Information Management
b)
Promotion
c)
Marketing Planning
d)
Pricing
65.
The effort to inform, persuade, and remind current and potential customers about a business’s products or services
a)
Marketing Information Management
b)
Promotion
c)
Marketing Planning
d)
Pricing
66.
Responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction
a)
Selling
b)
Channel Management
c)
Marketing Planning
d)
Product/Service Management
67.
Process by which markets ensure products are distributed to customers efficiently and effectively
a)
Marketing Information Management
b)
Channel Management
c)
Marketing Planning
d)
Product/Service Management
68.
Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities
a)
Marketing Information Management
b)
Channel Management
c)
Marketing Planning
d)
Product/Service Management
69.
Which process divides a broad market into smaller subsets of consumers with similar needs and wants?
a)
Market Segmentation
b)
Economic structuring
c)
SWOT Analysis
d)
Return on Investment
70.
Cheapest and slowest form of transportation
a)
Marine Shipping (waterway)
b)
Trucking
c)
Rail
d)
Air cargo
71.
Most expensive form of transportation, but the fastest
a)
Marine Shipping (waterway)
b)
Trucking
c)
Rail
d)
Air cargo
72.
Long distance shipping, heavy and bulky freight
a)
Marine Shipping (waterway)
b)
Trucking
c)
Rail
d)
Air cargo
73.
Most frequently used form of transportation, middle range pricing
a)
Marine Shipping (waterway)
b)
Trucking
c)
Rail
d)
Air cargo
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