WorksheetsWSINYE Chapter 1: What is Design?
Total questions: 25
Worksheet time: 16mins
Visual culture is ________.
a language
design
extinct
technology
Graphic design refers to:
The sandbox in which visuals and typography play.
A branch of philosophy.
The aesthetic function of visual form.
Planning the organization of visual objects on paper or screen.
The function of graphic design is to:
Engineer visual culture
Communicate messages visually
Make fine art functional
Organize the rules of fine art forms
4. The three building blocks of graphic design are:
history, aesthetics and culture
visuals, typography and negative space
information, emotion and flow
industry, art and philosophy
Good graphic design does what four things?
captures attention, controls eye movement, conveys info, and evokes emotion
follows function, drives visual culture, engineers messages, and democratizes art
arranges visuals, organizes type, communicates messages, and creates community
captures attention, attracts interest, creates desire, and generates action
Good design results from a partnership between "___" as art and "___" as utility.
function; type
form; function
design; type
form; design
This term refers to material artistry—what something looks like.
function
form
type
design
This term deals with the expression and perception of beauty.
aesthetics
design
art
form
Design always has a job to do, and that job influences the design’s ____.
beauty
type
form
function
TRUE or FALSE: Design has to be practical.
True
False
The function in “form follows function” refers to the ______ of the design.
usefulness
beauty (aesthetics)
typography
uniqueness
Design drives visual culture simply means
designs are complicated.
all design is related by style trends.
design and typography are not related to form and function.
all the options listed are correct.
True or False: If you have a good eye, you can make a game of matching any kind of design to the historical period that produced it.
True
False
True or False: Graphic design is planned by graphic designers planning their projects in detail on paper before ever sitting down at the computer.
True
False
Small sketches are called _____.
renderings
comps
thumbnails
roughs
What serious functional problem can ugly design create?
poor communication
bad sketches
multiple alignments on the layout
poor craftsmanship
Technically, _____ refers to a plan for organizing visual objects in space.
typography
aesthetics
communication
graphic design
The key ideas in graphic design are “plan” and “organize” for the purpose of “ ____.”
communication
form
aesthetics
design
The _____ should control the audience’s eyes to move in a particular sequence from one thing to the next on the page or screen.
thumbnail sketches
arrangement (or layout)
form
typography
Symbols, icons, illustrations, photographs, film and video, etc. refer to _____.
typography
negative space
visuals
none of the options listed are correct
White Space is also referred to as ____.
negative space
open space
visuals
layout
True or False: Negative space always has weight and structure in graphic design.
True
False
The best advice for improving your visual communication is to ______.
break all the rules
capture the audience's attention
practice looking at layouts and typography
study fine art
There are two categories that explain how breaking the rules can produce good design that communicates. They are _____ and _____.
typography; use of white space
professional license; changing design trends
illustration; color theory
sketches; layout
True or False: When breaking the design rules, it’s okay to break the rules of design out of ignorance.
True
False
