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103-salon business

Total questions: 65

Worksheet time: 33mins

Name
Class
Date
1.

Measurable goals will help you get organized and:

a)

track your progress

b)

force you to stretch

c)

stick with the status quo

d)

believe in what you can do

2.

"Is this something I can commit to?" is a question that would be asked when determining if a goal is:

a)

specific

b)

measurable

c)

achievable

d)

realistic

3.

Pareto’s principle is called the:

a)

50/50

b)

60/40

c)

80/20

d)

90/10

4.

A realistic goal is one that:

a)

you believe can be accomplished

b)

states exactly what you want to accomplish

c)

contains concrete benchmarks

d)

sets a deadline for achieving a goal

5.

Which of these descriptions is NOT a guideline to be used when creating a resumé?

a)

list awards

b)

show prior employment

c)

provide at least 8 pages of information

d)

write the resumé in a brief and concise manner

6.

Before an interview begins, you might be asked to fill out a(n):

a)

resume

b)

cover letter

c)

portfolio

d)

application

7.

During a job interview it is very important to:

a)

tell lots of stories

b)

stay calm and be yourself

c)

stretch the truth if necessary

d)

tell the interviewer whatever you think he or she wants to hear

8.

Which of the following statements describes what you should do if you are asked a question that seems discriminatory?

a)

give a false answer

b)

remain silently defiant

c)

politely decline to answer

d)

answer the question truthfully

9.

Dependability as a work principle can be described as:

a)

getting along with coworkers

b)

not waiting to be told what to do

c)

showing that you love what you do

d)

showing up on time and ready to work

10.

Passion as a work principle can be described as:

a)

getting along with co-workers

b)

not waiting to be told what to do

c)

showing that you love what you do

d)

showing up on time and ready to work

11.

Paid holidays, bonuses and insurance are all examples of:

a)

assets

b)

liablities

c)

job benefits

d)

job responsibilities

12.

Insurance benefits might include all of the following types EXCEPT:

a)

accident insurance

b)

car insurance

c)

life insurance

d)

health insurance

13.

Networking provides all of the following benefits EXCEPT:

a)

leads to lifelong friendships

b)

gives access to people and resources within the industry

c)

provides a good way to learn about trends in the industry

d)

contacts create difficult situations that turn into real problems

14.

If you are going to be absent or have vacation time, you would take all of the following steps EXCEPT:

a)

notify your client

b)

prebook your client

c)

avoid telling the client

d)

reschedule with another designer

15.

Which of the following descriptions would be considered a key to successful client relationships?

a)

teach the client how to maintain their look at home

b)

ensure clients know you are busy by making them wait at least 15 minutes

c)

declare that you can make the client look like any photograph they bring in

d)

don’t explain what you have in mind until you can show the client the finished look

16.

Important information about the client, combined with the financial value of a client, is referred to as the:

a)

client info

b)

client profile

c)

client factor

d)

target market

17.

According to statistics, how often does the average loyal client visit a salon?

a)

every 2 weeks

b)

every 3 months

c)

twice per year

d)

every 6 weeks

18.

Turning a $30 dollar ticket into a $40 ticket is an example of:

a)

upselling

b)

client profile

c)

demographics

d)

target marketing

19.

For salon professionals just starting out, the most common and immediate source of referrals is:

a)

client profile

b)

target marketing

c)

promotional literature

d)

word-of-mouth recommendations

20.

Which of the following concepts involves converting existing clients to return clients?

a)

client retention

b)

CRM

c)

client factor

d)

client profile

21.

If all of your appointment times have been scheduled with clients for a given day, the term to describe this is a:

a)

pre-book

b)

full book

c)

client retention

d)

high market demand

22.

Which method is probably the most effective way to build your clientele?

a)

referrals

b)

reebooking

c)

word of mouth advertising

d)

providing exceptional service

23.

Which of the following situations would represent a good time to ask a client for referrals?

a)

when a client is looking confused

b)

when a client is satisfied with the service

c)

when the client is complaining about the service

d)

when the client is unsatisfied with the service

24.

A category title for tracking and overseeing clientele-building strategies is CRM which stands for:

a)

Client Referral Methods

b)

Client Retention Methods

c)

Client Retail Management

d)

Client relations managements

25.

What is considered to be the number one reason why clients move on to another salon?

a)

move away

b)

competitive reasons

c)

product dissatisfaction

d)

indifferent attitude of an employee

26.

What is NOT a necessary element for ensuring staff synergy?

a)

with-it-ness

b)

lack of procedures

c)

clear, shared vision

d)

open and clear communication

27.

Which of the following concepts creates a harmonious and predictable environment?

a)

synergy

b)

ambiance

c)

chairside manner

d)

personalized approach

28.

Beverages, food, magazines and umbrella stands in the salon are examples of:

a)

decor

b)

comforts

c)

touchables

d)

aromatherapy

29.

All of the following statements are ways to demonstrate your personalized approach EXCEPT:

a)

securing your guest's valuables

b)

asking about important events in your guest's life

c)

chatting with other designers during the salon service

d)

responding to your guest's verbal and nonverbal expressions

30.

U.S. Social Security and Canadian Pension taxes are planned savings/retirement funds, and the money is collected by the:

a)

city council

b)

state government

c)

county goverment

d)

US and Canadian governments

31.

Net worth is calculated by subtracting liabilities from:

a)

assets

b)

student loans

c)

charge accounts

d)

loan balances

32.

Which type of insurance protects the salon owner from financial loss due to an employee’s negligence?

a)

premise

b)

malpractice

c)

social security

d)

product liability

33.

Workers' Compensation Insurance is needed to protect the:

a)

salon

b)

inventory

c)

employee

d)

advertisers

34.

An example of a liability on your financial statement would be:

a)

any earned tips

b)

restaurant receipts

c)

last week's income

d)

money you owe on credit cards

35.

To be granted future loans, it is important to pay loans on time and avoid:

a)

taxes

b)

default

c)

insurance

d)

compensation

36.

The money in your checking and savings accounts, IRAs, stocks and bonds are all considered to be your total:

a)

debt

b)

assets

c)

fortune

d)

liabilities

37.

The tax based on the profits (earnings) of a business is known as:

a)

payroll tax

b)

income tax

c)

operating tax

d)

sales tax

38.

Which of the following terms refers to all money owed?

a)

assets

b)

liabilities

c)

net worth

d)

financial status

39.

Compliance with all local, state/province and federal rules, regulations and laws is the responsibility of the:

a)

salon owner

b)

local authorities

c)

salon employees

d)

former business owners

40.

Before a salon owner can hire employees they need to apply for a(n):

a)

credit card

b)

social security card

c)

SociaI Insurance Number

d)

Federal Employer Identification Number

41.

What is considered the best form of advertising?

a)

television

b)

radio

c)

word-of-mouth

d)

billboards

42.

The determination on whether a specific product should be continued as a retail item is based on the number of:

a)

leftovers

b)

turnovers

c)

product samples

d)

retail recommendations

43.

The salon professional’s name, scheduled service, client’s name, date and client’s phone number should all be included in the:

a)

I-9 form

b)

appointment book

c)

state income tax form

d)

federal income tax form

44.

In many cases, the first person to greet a client as they arrive is the:

a)

owner

b)

manager

c)

distributor

d)

receptionist

45.

The emotional buyer bases his or her purchases on:

a)

facts

b)

price

c)

personal reasons

d)

being a new product

46.

The term given for selling products for client home care is:

a)

retailing

b)

scheduling

c)

networking

d)

warehousing

47.

Which buyer wants to know all of the facts about the product and thinks carefully about buying, without much regard for who else likes or uses the product?

a)

ready

b)

bargain

c)

logical

d)

stubborn

48.

The following are all benefits of a product EXCEPT:

a)

saves time

b)

aromatic ingredients

c)

reconditioning effect

d)

economical purchase

49.

Successful salons are those whose staff members are effectively recommending their services and a quality line of retail products by doing all of the following actions EXCEPT:

a)

listening to clients

b)

offering sound advise

c)

making negative comments

d)

communicating professionally

50.

Which of the following descriptions could fall under a category related to "consumerism"?

a)

a label reader

b)

non-label reader

c)

fail to analyze products they purchase

d)

accept second best

51.

Which of the following time periods identiies the consideration for a long-range goal?

a)

3 months

b)

1 month

c)

6 months

d)

5 years

52.

The item that offers an employee a brief summary of who you are and what qualities you would bring to the salon is called a(n)

a)

resume

b)

profile

c)

application

d)

cover letter

53.

The least important factor in deciding whether to accept a position is:

a)

location

b)

size of the salon

c)

salary and benefits

d)

success of the salon

54.

An effective technique in building a clientele is to:

a)

run behind to show the salon is busy

b)

give out business cards to potential clients

c)

point out weaknesses of other salons and stylists

d)

promote services that aren’t available in the salon

55.

The most important relationships you form at the beginning of your career are those that develop:

a)

within the salon

b)

while networking

c)

with your family

d)

in cosmetology school

56.

The type of insurance that helps cover the costs of any salon equipment or the physical location itself in case of a fire or theft is known as premise or:

a)

health insurance

b)

property insurance

c)

liability insurance

d)

malpractice insurance

57.

Which of the following is important to allow close management of products purchased for retailing in the salon?

a)

receptionist

b)

appointment book

c)

inventory system

d)

employee compensation

58.

A form of operation in which an initial purchase fee plus a monthly service charge is paid to the parent corporation is called a(n):

a)

entity

b)

franchise

c)

corporation

d)

partnership

59.

The ideal salon arrangement has an efficient traffic pattern providing:

a)

80 sq. feet per stylist

b)

a remote reception area

c)

the most steps for the client and stylist to travel

d)

the fewest steps for the client and stylist to travel

60.

An operating agreement in which a business functions under a parent corporation in exchange for promotion, advertising and management is a(n):

a)

franchise

b)

partnership

c)

corporation

d)

sole proprietorship

61.

A set income given to an employee on a weekly or monthly basis is known as:

a)

stock

b)

salary

c)

booth rental

d)

commission

62.

What amount of commission will many salons pay an employee for the retail sales of home care products?

a)

2% to 5%

b)

8% to 15%

c)

20% to 25%

d)

50%

63.

A salon owner that pays a set dollar amount each month to a building lessor is paying a(n):

a)

fixed rent

b)

variable rent

c)

fixed mortgage

d)

variable mortgage

64.

Renting or leasing a workstation from a building owner would represent which of the following situations:

a)

partnership

b)

corporation

c)

sole proprietorship

d)

independent contractor

65.

What percentage of the total salon expenses generally represents compensation for the salon owner and employees?

a)

10%

b)

25%

c)

50%

d)

75%