Styles that are popular for a brief period of time, usually for only one selling season.

The direction in which fashion is moving; something new that is gaining popularity and wide acceptance in the marketplace.

The ongoing rise, peak, and fall in popularity of specific styles.

The ongoing change in what people consider to be fashionable.

The level of acceptance in which the market has been supplied with the most it will absorb of a fashion.

The rejection of used items in favor of newer ones, even though the old items may retain their utility value.

Individuals who are the last to adopt styles.

The end of the fashion cycle, at which time the style becomes totally undesirable.

The assumption that fashion moves horizontally through groups at similar social levels from fashion leaders to followers.

The assumption that suggests that fashion acceptance begins among the young or lower-income groups and flows upward to older or higher-income groups.

The assumption that suggests that fashion trends start at the top of a social hierarchy and gradually progress downward through lower levels.

Individuals who wear fashion looks only when they become firmly accepted.

Fashion forward men, women, and young people with enough confidence and credibility who are the first to wear high fashion.

The third stage of the fashion cycle during which fashions are at their height of popularity and in great demand by almost everyone.

A bell-shaped curve that illustrates the stages of the fashion cycle from intro, rise, peak, decline and obsolescence.