Graphical ad used on websites

New browser window, containing an ad, which opens over current browser window

Practice of a business considering the age, gender, social status and lifestyle of potential and probable customers when making business decisions

Method to measure the success of an online advertisement; calculated by dividing the number of times the ad was clicked on by the number of times the ad was seen

Process of coding information so it cannot be easily read by an unauthorized party

Common protocol for providing secure communications on the Internet

Theory which seeks to explain how new ideas and technologies spread through populations

Online business which acts as a third party for processing transactions online

Process of setting up a website so it will be included and highly ranked on listings such as Google®, Yahoo® and Bing®

Tool enabling a website to automatically adjust display options based on the device being used to view the website

After Thanksgiving; known as the beginning of the holiday shopping season and one of the biggest shopping days of the year

After Thanksgiving; known for online promotions and high online shopping and sales rates

Measure or classification based on education, employment and income