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WorksheetsOCR 1-9 Marketing Mix & Promotion
Total questions: 15
Worksheet time: 6mins
What is not linked to place?
Where the shop is
How the products are delivered
What the product is
Digital Distribution
Why would a business use TV advertising?
It is cheap
It reaches a large audience
It's highly targeted
It's two-way communication
What is an advantage of using social media as advertising?
It can be free/cheap
It appeals to only a younger audience
It is easy to get right
YouTube
How much the business can charge for its product
Product
Promotion
Price
Place
How design and range affects demand from customers
Price
Promotion
Product
Place
How a business’ products
or services reach the customer
Price
Promotion
Product
Place
How a business informs customers of their products and persuades them to buy
Price
Promotion
Product
Place
Which P is the most important?
Product
Promotion
Price
Place
None
Which is not a key reason why businesses use promotion?
Beat competition
To understand customers
Increase (or maintain) sales
To inform customers about their (new) product or service
Which is NOT a traditional advertising media?
Television
Radio
Newspapers
What is NOT a common sales promotion?
Price reductions
Reusing old stock
Competitions
Free samples
A loss leader...
Heads up finance
Is a type of torch
Is very expensive
Attracts customers in store
What is a disadvantage of radio advertising?
Nobody listens to the radio
People don't like music
You can't show the product
Nick Grimshaw
