Social Media Marketing caused a shift in all of the following EXCEPT:

Social Media has shifted to POWER from businesses to consumers.

Although a majority of digital natives make up the workforce, there is a social media skills gap resulting in lost opportunities and revenue.

“It’s better to be prepared for an opportunity and not have one, than have an opportunity and not be ________________"

Elevator Pitches should be short & sweet lasting approximately

Social Media offers a variety of career options including

The SMART Goals acronym stands for specific, measurable, attainable, relevant and

Consistency with other goals refers to the SMART acronym

Brand promotion and customer engagement are associated with which social media marketer characteristic?

Which level of social media participants are the highest according to the Forrester Social Technographics Ladder?

A customer persona is a fictional character that is based on a generalized archetype of your target market.

Social Media content should be what ratios? (choose 2)

The four types of content: Entertain, educate, persuade and

The (2) emotional types of content are entertain and

The (2) rational types of content are educate

Which type of content uses celebrity endorsements and influencers?

Running a competition and not being able to fulfill the demand is a pitfall best avoided by

The three basic reasons people spend time online are to connect with people, to get information and

The PARC principles are participatory, authentic, resourceful and

What is considered a social media "weapon of mass destruction?"

The social media boom that continues to grow stronger and fuel our global economy is know as the

What are the (2) types of engagement?

Mentions, shares, reposts and reviews are examples of what kind of media?

What is the last step in the Social Media Planning Cycle that involves adjusting and improving?