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WorksheetsSEM1.05-1.07
Total questions: 20
Worksheet time: 10mins
Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
A The thrill of competition and social status
B Low membership costs and sport appreciation
C Personal improvement and social facilitation
D The need for recognition and personal values
Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
A The design and layout of the venue
B The geographic location of the stadium
C The unpredictable performance of the team
D The sense of loyalty to the coach of the team
Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports?
A He wants to maintain a healthy lifestyle.
B He has a laid-back attitude.
C He is very competitive by nature.
D He enjoys socializing with teammates.
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
A Financial
B Entertainment
C Economic
D Physical
Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likelyresult?
A An appreciation for physical strength of others
B A need to take emotional risks
C A sense of pride and accomplishment
D A feeling of purpose and belonging
Which statement is true regarding sports marketing?
A Corporations sponsor sporting events to decrease their brand recognition.
B The distribution of licensed sports apparel is an effective way to create team and brand awareness.
C The use of high-profile athletes to endorse products does not increase brand recognition.
D Sports marketing encompasses only the radio and television media.
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
A Financial accountability
B Brand awareness
C Image extension
D Market segmentation
Which is an example of a licensed product?
A NASCAR earrings
B Buick invitational golf tournament
C Converse shoes
D Wheaties cereal box featuring an athlete
Team-related factors that affect brand equity include which components?
A Schedule, coaches, and reputation
B Tradition, performance, and star athletes
C Performance, coaches, and star athletes
D Star athletes, schedule, and tradition
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
A A personal observation
B A testimony
C An interview
D A sales presentation
Athletes are often considered to be particularly effective promoting products related to which of their areas?
A Education
B Background
C Sport
D Lifestyle
Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?
A Help pay for construction expenses
B Honor a former student-athlete
C Create publicity for the new facility
D Encourage fans to attend sports events
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?
A Cross-promotion
B Public relations
C Team-building
D Personal selling
Which is the basis for the licensing process?
A The fans
B Manufacturing
C Trademarked property
D Sponsorship
A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
A It usually increases spectator fan-base loyalty levels.
B It is the least expensive way to create name recognition.
C It reduces the need to engage in other promotional activities.
D It provides exclusivity and has potential to maximize exposure.
The ultimate purpose of branding in sports or event marketing is to achieve which action?
A Identify the retailer
B Create awareness
C Obtain a sponsor
D Encourage sales
What should be included in an event program if it is longer than four pages?
A Satisfaction survey
B Table of contents
C Local news articles
D Statement of organizers
What might a sports organization offer a business to encourage that business to sponsor an event?
A Naming rights
B Percent of profits
C Partial ownership
D Free advertising
Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation?
A Soccer is so popular.
B Sports are universally appealing.
C Foreign countries are usually wealthy.
D They already make so much money in the U.S. market.
Which is an example of a celebrity endorsing an event simply by being associated with it?
A Saying a tournament is great
B Attending a grand opening
C Appearing in a print ad
D Cheering for a football team
