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WorksheetsS3 Marketing
Total questions: 16
Worksheet time: 8mins
What is the formal name for the 4 p's?
The Marketing Mix
The Marketing Mixture
The Marketing Team
The Marketing Parts
What areas are covered under "product"? Pick 2
Function
Price of product
Quality
Where it is sold
Select the 3 answers that come under the 4 p's
Price
Public
Promotion
Product
Market segmentation allows businesses to...
tailor products for each group of customers
make more money
Businesses carry out what to find out what customers want?
Market research
Online research
Desk research
Interviews
Pick 3 segments used by businesses
Age
Gender
Hair Colour
Lifestyle
A business decides to run a bogof offer for 2 weeks. This comes under...
Price
Place
Promotion
Product
The best use of promotion to target young people would be... (Pick 2)
Newspaper
Magazine
YouTube advert
When setting a price businesses would consider... (Pick 2)
The price charged by competitors
How much it will cost to make the product
How many employees they have
The weight of the product
When picking a place to sell its product a business would consider... (Pick 2)
Cost of premises
Competition in the area
Where the owner lives
An interview is an example of...
Primary research
Secondary research
A newspaper article is an example of...
Primary research
Secondary research
Primary research may be...
Out of date
Biased
Expensive to gather
Secondary research might be...
Time consuming to gather
Expensive to gather
Out of date
Market research is completed to gather information about customers needs, competitors and market trends
True
False
Which one of these is NOT in the product life-cycle?
Introduction
Maturity
Decline
Popularity
