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WorksheetsMarket Research 2019
Total questions: 20
Worksheet time: 10mins
What business tool do we use to IMPROVE products?
SCAMPER
Marketing Mix
SWOT
Organisation chart
What does O stand for in SWOT analysis?
opportunities
officially
organisation
other
Which one is NOT a primary research example?
survey
focus group
NZ statistics
phone interview
Which two are internal influences in SWOT?
OT
SW
ST
OW
What is the Maori business concept for sustainability?
kaiawhina
kaitaia
kaimoana
kaitiakitanga
Your product idea MUST have:
a fashion statement
a community/charity focus
a school focus
a sustainability focus
What does the C in SCAMPER mean?
cost
combine
collect
close
TEAM - together everyone .......
achieves Merit
asks management
achieves more
are many
Why have an organisation chart?
to show each persons roles and responsibilities
to show the line of authority
to show each persons potential
to show the diagram of employees
Which one is NOT secondary research?
company website
magazine
NZ statistics
phone interview
Define branding.
something different or USP in a product
a well known product/brand
a logo or slogan
creating a unique name and image for a product in the consumers' mind
Which method is NOT a sampling method
systematic
simple
stratified
stated
Which one is an example of an open question?
Where did you buy your phone from?
Do you enjoy eating spicy food?
Are you a female or male?
Tell me about last purchasing experience.
The market research process starts with.... and ends with...?
aim and evaluation
problem and findings
aim and conclusion
questions and answers
What are the FOUR sustainabilities?
profit, place, planet, people
profit, people, planet, purpose
profit, promotion, planet, people
profit, spiritual, people, product
Which one is an example of VALID data in market research?
a person does not complete all of the questions
the survey results do not meet the aim
there are no open questions
the survey is completed by 50 target customers
What is an advantage of stratified sampling?
because it is in stratas/clusters your sample size can be less
it is in levels of size
because it is in levels it takes more time
more accurate/valid
Which one is NOT an aim to do market research?
to find out what your target customers want from your product
to find new suppliers
to find out how your product compares to your competitors
to find out how to improve your product
Which letter in the TEXAS paragraph will give you a Merit?
T
E
X
A
S
Are you enjoying the course so far?
Yes mostly
Yes sometimes
Not a lot
