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WorksheetsSEM 3.06-3.07A
Total questions: 20
Worksheet time: 10mins
Which is an example of a business using e-mail in a timely manner?
A Describing features of expensive products
B Addressing messages to individual customers
C Sending customers a notice of sales for tomorrow
D Targeting groups that subscribe to newsletters
One advantage of using e-mail marketing is that it has which feature?
A Anonymous
B Profit-oriented
C Cost-effective
D Impersonal
A business that asks customers to forward an e-mail to their friends or associates is engaged in which type of activity?
A Suggestion-selling
B Direct advertising
C Image-building
D Viral marketing
Which is the most common use of opt-in e-mail marketing?
A Subscriptions
B Announcements
C Attachments
D Confirmations
Which is an example of an e-mail attachment?
A nike.com
B resume.doc
C smith@aol.com
D http://www.org
One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have which feature?
A Complicated operating system
B Sophisticated computer keyboard
C High-speed Internet connection
D Cloud computing
Which computer program prevents e-mail messages containing the word “free” in the subject header from entering an inbox?
A Queues
B Gophers
C Filters
D Servers
What mailing technique do businesses often use if they do not have software to process a mailing list?
A Autoresponder
B Internet Service Provider
C Bookmark feature
D Blind Carbon Copy
What is a guideline for businesses to follow when creating mailing lists?
A Obtain names from local competitors
B Identify all people in a certain area
C Choose individuals who want the e-mail
D Ask employees for names of relatives
The body of an e-mail message that reads, “Dear Sue, we hope you are enjoying the newsletter,” is an example of which type of message?
A Understandable
B Compelling
C Focused
D Personalized
Which is an advantage to a business of using an in-house system to send bulk e-mail messages?
A Costs are tied to volume.
B Last-minute changes are possible.
C Control of delivery is limited.
D Up-front costs are low.
What should businesses do to detect any problems before sending an e-mail to everyone on their list?
A Finalize a signature
B Format the message
C Prepare a response
D Conduct a test run
For higher response rates, businesses should develop marketing e-mail messages that have which features?
A Short, simple, and understandable
B Relevant, short, and complex
C Interesting, unique, and lengthy
D Appealing, complex, and relevant
A business owner saved money by contracting with the local newspaper to purchase a series of ads over a period of time. The business is entitled to which return?
A Flat rate
B Volume discount
C Free insert
D Preferred position
An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
A $975.5
B $585.5
C $712.5
D $487.5
Which type of media should an event planner use to promote an upcoming local charity event to the general public?
A Direct mail
B Local television
C National newspaper
D Consumer magazine
A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will most likely have which experience?
A Need to be a regular advertiser
B Not have its request granted
C Pay the standard fee for the ad
D Pay a higher price for the ad
The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target audience is exposed to the message, what is the percentage of reach for a local cable-television advertisement?
A 36
B 33
C 39
D 30
A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?
A Billing cycle
B Circulation
C Finances
D Response mode
The cost to a business of radio spots will vary depending on which feature?
A Basic production costs
B Size of the business
C Number of listeners being reached
D Type of information being aired
